Head of Acquisition Marketing & Growth

Citizens Financial; United States; On-site; USD 180,000 - 243,000; Full time

Job summary

Citizens Financial in the United States seeks an Acquisition Marketing Lead to own the acquisition engine across Consumer Checking, Deposits, Wealth, Lending, and Business Banking, leading a team to win new customers and accounts.

You will translate business priorities into targeted, measurable campaigns, manage cross-functional partners, optimize with test-and-learn, and drive growth through paid and owned channels.

Qualifications

• 10+ years in acquisition marketing or related disciplines.
• Experience with paid and owned channels campaigns.
• Proven ability to lead cross-functional teams in a matrixed environment.
• Familiarity with consumer banking products preferred.

Responsibilities

• Lead acquisition marketing campaign development and execution across Consumer Checking, Deposits, Wealth, Lending, and Business Banking.
• Partner with strategic leads to understand priorities, volume targets, customer opportunities, and market dynamics.
• Translate priorities into acquisition plans, campaigns, audience strategies, and channel approaches.
• Serve as the accountable marketing execution leader for prospect and new account growth, including cross sell, across lines of business.
• Lead the team responsible for building targeted, measurable acquisition campaigns that support new customer and new account growth.
• Oversee campaign planning, audience selection, offer strategy, messaging, channel mix, execution readiness, and performance optimization.
• Ensure acquisition campaigns are aligned to business volume goals and are built with clear measurement, accountability, and learning objectives.
• Coordinate across paid media, owned channels, digital, analytics, creative, compliance, and marketing operations teams to deliver integrated campaigns.
• Drive a continuous test-and-learn agenda to improve campaign performance, customer targeting, offer effectiveness, creative impact, and channel productivity.
• Use performance data, customer insights, and market signals to identify opportunities for optimization and scale.
• Balance use of paid and owned channels to maximize efficient acquisition, improve conversion, and support profitable growth.
• Establish clear learning plans, hypotheses, success measures, and feedback loops that improve future campaign decisions.
• Manage acquisition performance against business goals, including new households, new accounts, applications, funded volume, booked loans, balances, and other line-of-business acquisition metrics.
• Partner with Analytics to forecast performance, evaluate campaign results, and recommend course corrections.
• Lead, coach, and develop a high-performing acquisition marketing team with clear ownership, accountability, and execution discipline.
• Communicate performance, learnings, risks, and recommendations to strategic leads and business stakeholders.

Skills

Acquisition marketing leadership

Campaign management

Cross-functional leadership

Audience strategy

Education

Bachelor's Degree in Marketing or equivalent

Job description

Citizens Financial in the United States seeks an Acquisition Marketing Lead to own the acquisition engine across Consumer Checking, Deposits, Wealth, Lending, and Business Banking, leading a team to win new customers and accounts.

You will translate business priorities into targeted, measurable campaigns, manage cross-functional partners, optimize with test-and-learn, and drive growth through paid and owned channels.