Growth-Focused Acquisition Marketing Lead

Citizens; Johnston (RI); Hybrid; USD 180,000 - 243,000; Full time

Job summary

Citizens is seeking an Acquisition Marketing Lead to own the customer acquisition engine across Consumer Checking, Deposits, Wealth, Lending, and Business Banking. You will lead a team delivering targeted, measurable campaigns with cross-functional collaboration to meet volume goals.

You will partner with strategic leads to translate business priorities into acquisition plans, audience strategies, and channel approaches, while driving constant optimization through test-and-learn across paid and

Qualifications

• 10+ years of experience in acquisition marketing, growth marketing, or related disciplines.
• Strong experience developing and executing measurable marketing campaigns across paid and owned channels.
• Demonstrated success driving new customer, account, application, balance, or funded volume growth.
• Strong understanding of audience strategy, segmentation, offer testing, campaign measurement, and performance optimization.
• Proven ability to lead teams, manage cross-functional execution, and influence stakeholders in a matrixed environment.

Responsibilities

• Lead acquisition marketing campaign development and execution across Consumer Checking, Deposits, Wealth, Lending, and Business Banking.
• Partner with strategic leads to translate priorities into acquisition plans, campaigns, and channel approaches.
• Coordinate across paid media, owned channels, digital, analytics, creative, compliance, and marketing operations to deliver integrated campaigns.
• Drive a continuous test-and-learn agenda to improve campaign performance, targeting, and channel productivity.
• Manage acquisition performance against business goals and forecast performance with Analytics.

Skills

Acquisition marketing

Campaign management

Growth marketing

Cross-functional leadership

Education

Bachelor's Degree in Marketing or equivalent

Job description

Citizens is seeking an Acquisition Marketing Lead to own the customer acquisition engine across Consumer Checking, Deposits, Wealth, Lending, and Business Banking. You will lead a team delivering targeted, measurable campaigns with cross-functional collaboration to meet volume goals.

You will partner with strategic leads to translate business priorities into acquisition plans, audience strategies, and channel approaches, while driving constant optimization through test-and-learn across paid and