Senior Growth Leader, Consumer Lending Marketing

Citizens; Westwood (MA); Sur place; USD 180 000 - 243 000; Plein temps

Avantages offerts par ce poste

Competitive pay

Medical, dental, vision coverage

401(k) retirement benefits

Parental leave

Flexible work arrangements

Education reimbursement

Wellness programs

Résumé du poste

The Citizens Consumer Lending division seeks a seasoned Marketing Strategy Leader to shape growth across Credit Card, Mortgage, Home Equity, and Student Lending.

You will partner with lending leadership to translate business objectives into customer-centric campaigns, balance growth, responsible borrowing, and deepening relationships while coordinating across marketing, risk, product and analytics to drive measurable outcomes.

Qualifications

• 10+ years of experience in marketing, product marketing, growth strategy, or related disciplines.
• Strong experience in consumer lending, consumer banking, or other financial services businesses.
• Demonstrated success developing strategies that drive acquisition, activation, engagement, retention, balances, funded volume, and profitable growth.
• Proven ability to influence senior stakeholders and lead cross‑functional initiatives.
• Strong strategic thinking, analytical, communication, and relationship management skills.
• Expertise in customer‑centric marketing, segmentation, lifecycle management, offer strategy, performance measurement, and regulated marketing environments.

Responsabilités

• Define growth priorities and marketing strategies across Credit Card, Mortgage, Home Equity, and Student Lending.
• Advise based on customer insights, market trends, performance data, credit dynamics, and competitive intelligence.
• Identify opportunities to accelerate acquisition, product adoption, balance growth, usage, engagement, and retention.
• Align marketing strategy with business objectives, customer needs, risk considerations, and long-term growth goals.

Connaissances

Marketing strategy

Growth strategy

Stakeholder influence

Analytical thinking

Customer insights

Lifecycle marketing

Formation

Bachelor's Degree in Marketing

Description du poste

The Citizens Consumer Lending division seeks a seasoned Marketing Strategy Leader to shape growth across Credit Card, Mortgage, Home Equity, and Student Lending.

You will partner with lending leadership to translate business objectives into customer-centric campaigns, balance growth, responsible borrowing, and deepening relationships while coordinating across marketing, risk, product and analytics to drive measurable outcomes.