Acquisition Marketing Leader: Growth & Campaign Chief

Citizens Bank; Westwood (MA); Hybrid; USD 180,000 - 243,000; Full time

Job summary

Citizens Bank is recruiting an Acquisition Marketing Lead to own the acquisition engine across Consumer Checking, Deposits, Wealth, Lending and Business Banking. You will lead a team to design targeted, measurable campaigns that deliver against volume goals, partnering with strategic leads to translate priorities into plans, channels, audiences and roadmaps.

This role requires a track record in growth marketing, cross-functional leadership, and a data-driven test-and-learn approach to optimize

Qualifications

• 10+ years in acquisition/growth marketing or related disciplines.
• Strong experience developing and executing measurable marketing campaigns across paid and owned channels.
• Proven ability to drive new customer, account, application, balance, or funded volume growth.
• Strong understanding of audience strategy, segmentation, offer testing, campaign measurement, and performance optimization.
• Proven ability to lead teams, manage cross-functional execution, and influence stakeholders in a matrixed environment.
• Financial services experience preferred, with familiarity across consumer banking, lending, and business banking products.

Responsibilities

• Lead acquisition marketing campaign development and execution across Consumer Checking, Deposits, Wealth, Lending, and Business Banking.
• Partner with strategic leads to translate priorities into actionable acquisition plans, campaigns, audience strategies, and channel approaches.
• Serve as the accountable marketing execution leader for prospect and new account growth, including cross sell across lines of business.
• Oversee campaign planning, audience selection, offer strategy, messaging, channel mix, execution readiness, and performance optimization.

Skills

Acquisition marketing

Growth marketing

Campaign management

Product marketing

Leadership

Cross-functional execution

Stakeholder influence

Financial services experience

Education

Bachelor's degree in Marketing or equivalent

Job description

Citizens Bank is recruiting an Acquisition Marketing Lead to own the acquisition engine across Consumer Checking, Deposits, Wealth, Lending and Business Banking. You will lead a team to design targeted, measurable campaigns that deliver against volume goals, partnering with strategic leads to translate priorities into plans, channels, audiences and roadmaps.

This role requires a track record in growth marketing, cross-functional leadership, and a data-driven test-and-learn approach to optimize