Mobile User Acquisition Manager New York, NY, United States

Fanatics Inc.; New York (NY); Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Fanatics Inc. is seeking a hands‑on Mobile User Acquisition Manager to own paid growth across Topps Digital apps within the Fanatics Collectibles ecosystem. You’ll set strategy, oversee budgets, and optimize campaigns across Google, Meta, Apple Search Ads, and other networks.

You’ll partner with design and content teams, analyze performance data, and translate results into clear reports for stakeholders while aligning with live events and promotions in sports collectibles.

Qualifikationen

• 4+ years running mobile app user acquisition
• Deep experience with Google App Campaigns (UAC) and Meta
• Fluency with a mobile attribution platform such as Singular / AppsFlyer / Adjust / Kochava
• Knowledge of CPI, CAC, LTV, ROAS and cohort segmentation
• Clear written communication making complex data accessible

Aufgaben

• Plan, buy, and optimize paid acquisition and retargeting across Google App Campaigns, Meta, Apple Search Ads, third‑party networks, and emerging channels.
• Use attribution data to validate tracking, read cohort performance, and inform budget allocation.
• Onboard new ad partners and supply creative and tracking assets.
• Collaborate with design and content teams to test creative concepts and translate results into actionable reports.
• Support cross-promotion across Fanatics Collectibles ecosystem apps.

Kenntnisse

Mobile UA

Google UAC

Meta Ads

Attribution platforms

CPI/CAC/LTV/ROAS

Data storytelling

Tools

Singular

AppsFlyer

Adjust

Kochava

Jobbeschreibung

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next‑generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

Summary: Topps Digital builds the digital collectible apps behind some of the most recognizable names in sports and entertainment — MLB, NFL, NBA, UEFA, WWE, Disney, Star Wars, and Marvel — across a portfolio of eight live mobile apps. We’re looking for a Mobile User Acquisition Manager to own paid growth across all of them.

This is a hands‑on individual contributor role with real ownership. You’ll set the acquisition strategy, control the budget, choose which channels and partners to test, and work directly with designers and producers on the creative that runs. There are no layers between you and the decisions, and you’ll see the impact of your work in the numbers within days.

What you’ll be doing...

You’ll plan, buy, and optimize paid acquisition and retargeting across Google App Campaigns, Meta, Apple Search Ads, third‑party ad networks, and emerging channels like CTV — allocating spend toward whatever is actually returning. You’ll use our attribution stack (Singular) to validate tracking, read cohort performance, and decide where the next dollar goes. You’ll evaluate and onboard new ad partners, keep them supplied with creative and tracking, and hold them to performance. You’ll partner with our design and content teams to build and test creative concepts informed by campaign data, and you’ll turn results into clear, short reports that anyone in the business can act on. As we connect the Topps Digital apps to the wider Fanatics ecosystem — Fanatics Collect, Fanatics LIVE, Topps.com — you’ll help find and run the cross‑promotional plays that come out of it.

What you’ll bring...

4+ years running mobile app user acquisition, with hands‑on ownership of a meaningful paid budget

Depth in Google App Campaigns (UAC) and Meta, and the judgment to know when to move spend

Fluency with a mobile attribution platform — Singular, AppsFlyer, Adjust, Kochava, or similar

Command of mobile growth economics: CPI, CAC, LTV, ROAS, retention, and cohort segmentation

Clear writing, and the instinct to make performance data legible to people who don’t live in it

Nice to have: Apple Search Ads; experience testing third‑party ad networks, DSPs, or CTV; a background in gaming or consumer mobile; interest in sports, entertainment, or trading cards. If you collect, you’ll have a lot of fun here — but we’ll teach you the hobby if you don’t.

We occasionally show up where our fans are — All-Star Weekend, Comic Con, Fanatics Fest — so some appetite for live events helps.

The salary range represents base pay only and does not include short‑term or long‑term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/

This role is designated as on‑site and requires working from the office five days per week.

As set forth in Fanatics Collectibles’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.