Senior Growth Manager

Shameless Foods; Washington (District of Columbia); Remote; USD 110,000 - 135,000; Full time

Benefits offered by this job

401(k) plan

Health benefits

Stock options

Paid time off

Autonomy

Job summary

Shameless Snacks is seeking a Senior Growth Manager to own paid media strategy across Meta, TikTok, AppLovin, YouTube, Google, and emerging channels. You’ll set plans, scale what works, and drive toward margin, LTV:CAC and payback, not just ROAS.

You’ll lead the buying team, collaborate with creative and analytics, and optimize funnels for subscriber growth in a fast-paced, remote US-focused environment. This role reports to the Head of Growth and demands hands-on execution and strategic

Qualifications

• 5-7 years in performance/growth marketing, with hands-on media buying experience.
• Strong to expert experience in Meta, TikTok and AppLovin.
• Track record of scaling e-commerce direct-response ad accounts profitability.
• Understanding of unit economics: CAC, LTV:CAC, payback period.

Responsibilities

• Lead paid media strategy and execution across major platforms within budget.
• Manage the Media Buying Coordinator and optimize spend.
• Scale profitable channels and identify high-performing audiences and offers.
• Provide creative briefings and insights to the team based on ad performance.
• Plan full funnels for new audiences including ads, landing pages, and offers.
• Incorporate AI into day-to-day buying decisions and reporting.
• Forecast spend, new customers, contribution margin and payback.
• Report CAC, MER, CM%, LTV:CAC and payback to Head of Growth.
• Test and scale emerging channels with clear success criteria.

Skills

Paid media strategy

Team leadership

AI in buying workflows

Performance marketing

Budget management

Channel optimization

Tools

Meta Ads

TikTok Ads

AppLovin

YouTube Ads

Job description

Reports to: Head of Growth

Location: Remote (United States)

Job Type: Full-time

Salary: $110K - $135K + 10–20% annual performance bonus

About Us

Shameless Snacks makes low-sugar gummy candy that tastes like the real thing. Every bag has 3g of sugar, is packed with fiber, and is vegan and gluten-free. Our sour and fruit gummies are sold on Amazon, DTC, TikTok, and at major retailers across the country.

We’re not a startup hoping something works. We’ve taken better-for-you candy from an idea to retail shelves nationwide and built a brand that consumers love. We move with the speed of a startup: small teams with real ownership and accountability.

This is the place where you’ll see the entire machine: flavor development, formulation, packaging, co-manufacturing, compliance, marketing, marketplace strategy, retail, all in one team. If you want to build and ship a food brand at scale, there is no better place than this.

The Role

We’re hiring a Senior Growth Manager to own our paid media strategy and execution across Meta, TikTok, AppLovin, YouTube, Google and new channels. You'll be the strategic brain behind the buying: set the plan, scale what works, cut what doesn't, and drive toward contribution margin, LTV:CAC and payback, not just ROAS.

What You’ll Do

• Paid media strategy and execution across Meta, TikTok, AppLovin, YouTube and Google, within the budget set by the Head of Growth. Track daily and weekly pacing against revenue, new-customer and margin goals.
• Lead the buying team. Manage the Media Buying Coordinator; own killing, scaling and reducing spend.
• Profitable scaling. Grow spend profitably and know which channels, audiences and offers bring customers who subscribe and stay.
• Creative strategy. Analyze why ads win or lose, research competitors and formats, and brief the creative team with clear insights.
• Funnels for new audiences. Plan full funnels (ad, landing page, offer) and brief Creative, Dev/CRO and Design.
• AI-driven workflows. Use AI in day-to-day buying decisions, not just reporting.
• Forecasting and budget allocation. Recommend the channel split and forecast spend, new customers, contribution margin and payback.
• Measurement and reporting. Report blended and channel-level CAC, MER, CM%, LTV:CAC and payback; share a weekly recommendation with the Head of Growth.
• Emerging channels. Test new channels with clear success criteria and scale what works.

Requirements

Let's Work Together if:

• You have 5-7 years in performance/growth marketing, including hands-on media buying (agency experience counts if you were the one buying).
• You have strong to expert hands-on experience in Meta, TikTok and AppLovin.
• You have a track record of scaling e-commerce direct-response ad accounts profitably, more than once, at large monthly spend.
• You have a strong understanding of creative strategy and creative testing.
• You actively use AI in your media buying workflow.
• You have working knowledge of unit economics: CAC, LTV:CAC, payback period and contribution margin.
• You have leadership experience, either managing people or managing an agency.
• You operate independently: you make calls with incomplete data and bring a recommendation, not just a report.
• Google and YouTube Ads experience
• Subscription or replenishment business experience
• Food, beverage, candy or CPG experience
• TikTok Shop / GMV Max, Amazon or retail media exposure
• Incrementality, MMM or MTA experience

Benefits

• 401(k) plan with company matching
• Comprehensive health benefits including medical, dental, and vision coverage
• Stock option plan so you can share in the value you help build
• Generous paid time off and company holidays
• Real ownership and autonomy to drive measurable growth

Why Shameless Snacks

• We operate with speed, ownership, and accountability
• Ideas move quickly from concept to execution
• Every team member has direct impact on company growth
• We value operators who think strategically and execute decisively

Equal Employment Opportunity

Shameless Snacks is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where all team members feel valued and respected. We do not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability, medical condition, genetic information, or any other characteristic protected by applicable federal, state, or local laws. We believe diversity drives innovation and strengthens our ability to serve our customers. All qualified applicants will receive consideration for employment based on merit, qualifications, and business needs.