Paid Creative & Media Manager

Pet Honesty; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Pet Honesty is seeking a driven Paid Media role to own its Meta and TikTok Shop strategy. The successful candidate will manage campaigns daily, optimize spend across channels, and collaborate with affiliate/creator teams to scale performance.

The role emphasizes incrementality, data-driven decisions, and cross-channel impact on revenue. Responsibilities include planning, budgeting, testing, and reporting to leadership, with a focus on driving incremental revenue across Amazon, TikTok Shop, and

Qualifications

• 3+ years hands-on paid media management across marketplaces and retail
• Recent ownership of Meta ad accounts and direct campaign execution
• Experience with TikTok Shop GMV spend and boosting
• Hands-on use of Meta Pixel and Conversions API
• Comfort with incrementality testing and data-driven optimization
• Creative thinker who translates performance data into briefs and creative

Responsibilities

• Build and own annual and quarterly paid media plan across channels and storefronts
• Allocate and optimize budget for incremental results
• Own Meta and TikTok Shop spend, boosting, and Spark Ads
• Test new channels after proving concept on current platforms
• Coordinate with Brand Marketing to align messaging and strategy
• Partner with affiliate/creator engine to scale paid content and ensure rights
• Maintain clean pixels and conversion signals across platforms
• Measure impact of paid social on multi-channel revenue and provide weekly/monthly reports

Skills

Meta ads

TikTok Shop

TikTok ads

GTI/GA360 (data-driven)

Creative testing

Budget planning

Tools

Meta Pixel

Conversions API

Job description

At Pet Honesty, we believe every dog and cat deserves to feel their best, and we're on a mission to make that happen. We're a fast-growing leader in pet supplements, built on The Honest Difference®: clean ingredients with no hidden fillers, formulas validated by real science, and products pets actually love to take.

Our supplements are made without artificial preservatives, colors, or flavors, and free of fillers like corn, wheat, and soy. They are NASC-certified, made in FDA-registered U.S. facilities, and validated through clinical studies, independent in-home studies and post-production testing, so what's on the label is what's in the product.

Founded in 2018 and headquartered in Austin, Texas, Pet Honesty has quickly become one of the most trusted names in pet wellness. In 2026 we expanded to Walmart stores nationwide, bringing us to over 13,000 retail locations, including Target, PetSmart, Petco, and Tractor Supply, alongside Amazon, Chewy, Walmart and Target.com and PetHonesty.com. We're also proud to be the Official Multivitamin Supplement of the American Kennel Club.

Innovation is in our DNA. Our Science and Health Advisory Council of veterinary and animal science nutrition experts guide every formula, and recent launches include award-winning dual-texture cat supplements, Brush Buddies for dogs, Cat Squeezables and patent-pending dental solutions for dogs. We give back, too: in 2026 we committed $1 million in product over two years to help dogs and cats in need.

If you want to do the best work of your career at a purpose-driven, high-growth company where your work helps pets live healthier, happier lives, Pet Honesty is the place. We craft our products with honesty and care, and we build our culture the same way.

What We’re Looking For

Success at Pet Honesty doesn’t come from checking boxes — it comes from living our values, staying curious, and finding energy in both the pace and the purpose. We’re looking for people who:

• Think big, move fast, and take thoughtful risks
• Thrive in a high-performance, feedback-rich environment
• Value real human connection and honest collaboration

About the role

This role owns Pet Honesty's paid strategy on Meta and TikTok, including TikTok Shop, and the creative that runs on it. You'll be hands on in the ad accounts every day: building campaigns, reading results, and turning what you learn into the next round of creative.

Our ads drive demand that converts on Amazon, TikTok Shop, Chewy, other marketplaces and retail, so success isn't measured on in-platform ROAS. It's measured on incremental revenue across every storefront. The job is to:

• keep our pixels and conversion signals clean
• prove concepts fast on TikTok Shop
• scale the winners across platforms
• show that the spend was incremental

What you’ll do

Strategy and budget

• Build and own the annual and quarterly paid media plan and budget across channels, funnel stages and storefronts.
• Decide where traffic goes:
  • Amazon for conversion, velocity and organic rank.
  • TikTok Shop as the fastest place to prove a concept before scaling it to Meta and other channels.
• Reallocate spend weekly on incremental results, and plan for tentpoles such as Prime Day, Black Friday and new product launches.
• Own results on Meta and TikTok, including TikTok Shop GMV spend, boosting and Spark Ads, hands on in the accounts daily.
• Over time, test new channels such as Google, YouTube Shorts, Pinterest and Reddit once Meta and TikTok are performing and the channel passes an incrementality test.
• Set account structure, bidding, audience and testing standards, and run them yourself.

Paid affiliate and creator engine

• Partner with our affiliate content engine, turning top creator and affiliate content into paid social that drives incrementality.
• Build creator and affiliate briefs based on the winning hooks from paid.
• Move winning creator ads across platforms, from TikTok to Meta to other channels.
• Secure content usage rights and scale the program.
• Partner with Brand so the creators building our top funnel stay aligned with brand strategy.
• Run a continuous creative testing roadmap across hooks, angles, formats, UGC and creator, and partnership ads.
• Brief our in-house creative team, video editors and creators, and make creative yourself when speed matters. Turn account-level performance data into clear reads on why an ad won or lost, by audience and product.
• Keep the ad and the product listing (Amazon, TikTok Shop, Chewy) consistent so the click converts.
• Share winning messages with Brand, Amazon and Retail so what we learn in paid shows up across the business.

Signal and traffic infrastructure

• Own pixel and conversion signal health on Meta and TikTok (Pixel, Conversions API, Events API, event match quality) with DTC/e-commerce, so the algorithms optimize on clean data.
• Tag all Amazon-bound traffic with Amazon Attribution and maximize Brand Referral Bonus.
• Work with the Amazon team on Amazon Marketing Cloud audiences to close the loop on off-Amazon traffic.

Measurement

• Quantify the halo effect of paid social on Amazon organic sales, branded search, TikTok Shop, Chewy and retail.
• Own an incrementality-first measurement framework: blended MER, geo-holdout and conversion lift tests, and post-purchase surveys.
• Report weekly and monthly to leadership in business terms: incremental revenue, new-to-brand (NTB) purchases, blended MER and branded search lift.

Partners

• Partner with Amazon/retail media, DTC, Brand Marketing, Creative, Finance, Business Intelligence and Demand Planning. This role sits outside Brand and partners closely with Brand Marketing on message and direction.

What you bring

Required

• 3+ years managing paid media hands on, and ready for a level up: owning performance across marketplaces and retail, not just DTC.
• Recent, hands-on ownership of Meta ad accounts. You built and ran the campaigns yourself, not through an agency or analyst.
• Hands-on management of TikTok Shop GMV spend and boosting, not just Spark Ads.
• Hands-on experience with Meta Pixel, Conversions API and signal quality.
• Hands-on incrementality testing (geo-holdouts, conversion lift).
• A creative thinker who uses performance data to shape the creative you make and the creative you brief.
• Fluency with blended economics across channels: MER, contribution margin and incrementality.
• Insanely curious and data oriented. You want the nitty gritty of why an ad worked.

Nice to have

• Experience scaling a paid affiliate or creator program, including securing usage rights.
• Experience driving off-Amazon traffic to Amazon (Amazon Attribution, Brand Referral Bonus).
• Working knowledge of Amazon Marketing Cloud audiences and media mix modeling.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Pet Honesty is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity.