Senior Growth Marketing Manager

inKind; Austin (TX); In loco; USD 130.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

100% employer-covered health andDental

Dental insurance

PTO (generous)

Vision plan

Parental leave

Dog-friendly Austin office

Daily lunches

Descrizione del lavoro

inKind is seeking a Senior Growth Marketer in Austin to own user engagement and lifecycle development for a restaurant-focused platform. You’ll blend consumer marketing instinct with data and tech fluency to determine what to say, to whom, through which channels, and when to drive results.

You’ll leverage Braze and Snowflake to turn rich user data into personalized, lifecycle-driven marketing across in-app, communications and 3PD platforms.

Competenze

• 5+ years of B2C marketing experience, ideally for a consumer app.
• Experience running lifecycle marketing across multiple channels.
• Demonstrated experience designing and shipping experiments end to end.
• Can build cohorts and segments from raw data, analyze results independently, and explain them to non-analysts.
• Hands-on use of AI tools in your workflow, and the ability to tell us which ones and how.

Mansioni

• Own the engagement and lifecycle roadmap, from hypothesis and segmentation to creative and execution to results and measurement to iteration and optimization to continual audit and enhancement over time.
• Define lifecycle stages (active, lapsing, high-value, dormant) using behavioral data and turn them into programs that improve engagement and user value.
• Write creative briefs and project plans that our automation and creative teammates can build from.
• Build your own cohorts and segments, and read your own dashboards without waiting on an analyst.
• Design and ship experiments end to end (hypothesis, segment, creative, measurement, iteration and optimization), then productionalize what works.
• Develop process and tools to track experiments more effectively across campaigns and channels.
• Create the playbooks, infrastructure, prompts, and documentation that agents use to run campaigns safely.
• Set the guardrails (rules, approval steps, and monitoring) for campaigns that agents run.
• Use AI tools in your own daily workflow and help the team do the same.

Conoscenze

B2C marketing

Lifecycle marketing

Experiment design

Cohort analysis

AI tools usage

Strumenti

Braze

Iterable

Customer.io

SQL

Snowflake

Redshift

BigQuery

Descrizione del lavoro

Own retention for the millions of diners who use inKind

Food is at the center of culture, hospitality, and daily life across the planet. At inKind, we're building a new way to help restaurants thrive, built by restaurateurs for restaurateurs. We power the relationship between millions of diners and over 10,000 restaurants.

We are looking for a Senior Growth Marketer at inKind who can own user engagement and lifecycle development You'll combine consumer marketing instincts with strong data and technology fluency to decide what we say, to whom, through which channels, and when, to drive results.

Our team has a builder-first mindset, leveraging Braze and Snowflake to turn rich user data into personalized, lifecycle-driven marketing. You will own the engagement and lifecycle strategy across in-app, communications, and 3PD platforms. You will build a marketing program where automated agents are deeply integrated into operations. You'll work daily with designers, engineers, analysts, and other cross-functional team members.

What You'll Work On

Big picture, your job is simple - increase user LTV. How you’ll do it:

Engagement Strategy

• Own the engagement and lifecycle roadmap, from hypothesis and segmentation to creative and execution to results and measurement to iteration and optimization to continual audit and enhancement over time
• Define lifecycle stages (active, lapsing, high-value, dormant) using behavioral data and turn them into programs that improve engagement and user value
• Write creative briefs and project plans that our automation and creative teammates can build from

Experimentation and Analytics

• Build your own cohorts and segments, and read your own dashboards without waiting on an analyst
• Design and ship experiments end to end (hypothesis, segment, creative, measurement, iteration and optimization), then productionalize what works
• Develop process and tools to track experiments more effectively across campaigns and channels

Agent-Driven Marketing

• Create the playbooks, infrastructure, prompts, and documentation that agents use to run campaigns safely
• Set the guardrails (rules, approval steps, and monitoring) for campaigns that agents run
• Use AI tools in your own daily workflow and help the team do the same

Minimum Qualifications

• 5+ years of B2C marketing experience, ideally for a consumer app
• Experience running lifecycle marketing across multiple channels
• Demonstrated experience designing and shipping experiments end to end
• Can build cohorts and segments from raw data, analyze results independently, and explain them to non-analysts
• Hands-on use of AI tools in your workflow, and the ability to tell us which ones and how

Preferred Qualifications

• Startup experience
• Experience with a CEP such as Braze, Iterable, or Customer.io (the thinking matters more than the tool)
• Experience running paid retargeting to reactivate lapsed diners.
• Background in consumer marketplaces, rewards, restaurants, or hospitality
• SQL familiarity or experience working with a cloud data warehouse (Snowflake, Redshift, BigQuery)
• Experience working alongside engineers on automated or data-driven marketing systems

Some of Our Benefits

• Exciting opportunities at the forefront of restaurant technology
• Generous PTO and company holiday policy + company-paid Short Term Disability
• 100% employer-covered health and dental insurance; higher-tier and dependent coverage options available
• Vision plan available at employee cost
• Child care benefits and generous parental leave
• Dog-friendly Austin office with great views of downtown
• Daily lunches and snacks for in-office team members

$130,000 - $180,000 DOE

Who we are:

inKind connects passionate diners with exceptional restaurants across the country. inKind partners with thousands of restaurants and has millions of users who want to discover great places, dine confidently, and earn meaningful rewards.

Through the inKind app, guests earn 20% back every time they dine, turning everyday meals into something more rewarding. From celebrated restaurant groups like José Andres and Michael Mina to beloved neighborhood favorites, inKind helps diners explore the best restaurants in town while supporting the restaurants and chefs who shape how their cities eat.

Rooted in hospitality and built on a win-win philosophy, inKind exists to help great restaurants thrive while inspiring guests to dine out more often. Every meal creates value on both sides of the table, empowering diners to savor more while strengthening the restaurant community.

inKind is an Equal Opportunity Employer. We believe that diversity is vital to inKind's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, color, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability status, veteran status, or any other protected category have no bearing on our hiring decisions.

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