Senior Growth & Lead Generation Manager (Fully Remote)

Octopus Energy Services Germany; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Octopus Energy Services Germany in the United States is seeking a Demand Generation Lead to build and own the full funnel for services, from first touch to appointment handover.

You will develop lead-in mechanisms such as calculators and optimized landing pages, nurture campaigns, and cross-marketing initiatives, and plan offline and AI-based visibility campaigns while managing performance budgets and guiding agencies to position Octopus as a heat pump market leader.

Responsibilities

• Build and own the full demand generation funnel for services, from first touch to appointment handover.
• Develop lead-in mechanisms like calculators and optimized landing pages, plus nurturing and cross-marketing initiatives.
• Plan offline and AI-based visibility campaigns, manage performance budgets, and steer agencies to position Octopus as a heat pump market leader.

Job description

• Build and own the full demand generation funnel for services, from first touch to appointment handover, including tracking and reporting.
• Develop lead-in mechanisms like calculators and optimized landing pages, plus nurturing and cross-marketing initiatives.
• Plan offline and AI-based visibility campaigns, manage performance budgets, and steer agencies to position Octopus as a heat pump market leader.