Senior Paid Acquisition Lead (Hybrid Seattle)

PDS Inc.; Seattle (WA); Hybrid; USD 162,000 - 198,000; Full time

Job summary

PDS Inc. is seeking a Senior Performance Marketing Manager to own Paid NCA and CAC for Business. This hands-on role requires steering budgets, campaign planning, and end-to-end paid acquisition across the US and international markets from our Seattle headquarters.

You will collaborate with PMs, engineers, and analysts to build measurement infrastructure, manage agencies, and drive scalable results in a data-driven ecosystem.

Qualifications

• 8–10 years in performance or growth marketing.
• 3+ years hands-on managing Meta and Google Ads at scale.
• Owned acquisition target and CAC with data backing.
• Agency metrics oversight and outcome-driven decisions.
• Fluent in paid social and paid search bidding strategies.
• Hands-on measurement: tracking, attribution, incrementality testing.
• Direct adtech experience with DSPs, CDPs, and creative platforms.

Responsibilities

• Own Paid new customer acquisition (NCA) outcomes and targets.
• Own budget and CAC decisions; optimize efficiency across channels.
• Manage agency relationship end-to-end; ensure output standards.
• Run campaigns hands-on across Meta and Google Ads with agency support.
• Expand into incremental channels based on CAC signals.
• Lead experimentation; brief creative teams and run A/B tests.
• Own adtech roadmap; define measurement infrastructure and data pipeline integrity.
• Lead incrementality testing and market testing with analytics teams.

Skills

Performance marketing

Meta Ads

Google Ads

CAC ownership

Measurement infrastructure

Adtech vendors

Tools

Meta Ads Manager

Google Ads

DSPs

CDPs

Job description

PDS Inc. is seeking a Senior Performance Marketing Manager to own Paid NCA and CAC for Business. This hands-on role requires steering budgets, campaign planning, and end-to-end paid acquisition across the US and international markets from our Seattle headquarters.

You will collaborate with PMs, engineers, and analysts to build measurement infrastructure, manage agencies, and drive scalable results in a data-driven ecosystem.