Senior Growth Director, CTV & Premium Video

Comcast; Dallas (TX); On-site; USD 173,000 - 324,000; Full time

Benefits offered by this job

Commission

Best-in-class benefits

Total rewards

Job summary

Universal Ads, a part of Comcast, is building a simpler way for businesses to access premium video and connected TV inventory at scale. We are looking for a senior, entrepreneurial seller to grow our business across SMB agencies, lead-generation partners, and multi-location home and professional services brands.

You will partner with leadership to identify high-potential accounts, develop a robust pipeline, and translate performance narratives for advertisers across TV, search, and social

Qualifications

• Advertising, Client Relations, Customer Acquisition, and Mobile Application Marketing

Responsibilities

• Strong understanding of how SMBs, multi-location service brands and lead generation businesses evaluate media performance across their customer lifecycle and how TV can unlock new demand.
• Partner closely with leadership to grow the Search & Services segment, identifying the highest-potential accounts and building a clear go-to-market strategy across all three buyer types above.
• Activate priority client targets, develop a qualified pipeline, and turn early market momentum into durable revenue growth.
• Help evolve how Universal Ads should sell into each of the three segments, including positioning, pitch narrative, measurement approach, industry presence, and account prioritization.
• Translate CTV's downstream effects into a credible performance narrative for advertisers historically anchored in search, social, and other lower-funnel channels.
• Work closely with CSM, product, measurement, partnerships, marketing, and leadership to ensure our roadmap supports the needs of performance-minded marketers.
• Speak credibly with sophisticated performance marketers and quickly identify what Universal Ads needs to prove in order to earn budget.
• Educate customers on how CTV and premium video complement existing performance channels, including paid social, search, affiliate, programmatic, and other customer acquisition channels.
• Represent Universal Ads with customers and at industry events with credibility, confidence, and a strong understanding of the SMB and performance advertising ecosystem.
• Bring an entrepreneurial mindset and be energized by the opportunity to help shape a business, not just inherit an existing playbook.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Skills

Advertising

Client Relations

Customer Acquisition

Mobile Application Marketing

Education

Bachelor's Degree

Job description

Universal Ads, a part of Comcast, is building a simpler way for businesses to access premium video and connected TV inventory at scale. We are looking for a senior, entrepreneurial seller to grow our business across SMB agencies, lead-generation partners, and multi-location home and professional services brands.

You will partner with leadership to identify high-potential accounts, develop a robust pipeline, and translate performance narratives for advertisers across TV, search, and social