Senior Growth Creative Strategist

Square; San Francisco (CA); Remote; USD 136,000 - 245,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings

Family planning

Job summary

Square is seeking a Senior Creative Strategist to independently lead creative and content strategy for a defined growth portfolio within Demand Generation. You’ll own initiatives from audience insight and strategic planning through development, launch, experimentation, and optimization across paid and unpaid experiences.

The role blends marketing, creative strategy, and experimentation to translate priorities into programs that drive consideration, acquisition, and conversion, with a focus on

Qualifications

• Proven experience in creative strategy and performance marketing.
• Ability to translate business goals into creative and content programs.
• Strong analytical and experimentation skills to drive optimization.

Responsibilities

• Own creative and content strategy for an assigned growth portfolio, connecting objectives, audience needs, and channel behavior across mid- and lower-funnel experiences.
• Build messaging frameworks and hierarchies for paid and unpaid channels and landing pages.
• Identify unmet audience needs and opportunities for experimentation and testing.
• Co-develop quarterly tactical plans and own the testing roadmap.

Skills

Creative strategy

Performance marketing

Growth marketing

Integrated marketing

Content strategy

Advertising

Job description

Square is seeking a Senior Creative Strategist to independently lead creative and content strategy for a defined growth portfolio within Demand Generation. You’ll own initiatives from audience insight and strategic planning through development, launch, experimentation, and optimization across paid and unpaid experiences.

The role blends marketing, creative strategy, and experimentation to translate priorities into programs that drive consideration, acquisition, and conversion, with a focus on