Senior Growth Consultant - ASO & CRO

Phiture; San Francisco (CA); Remote; USD 80,000 - 120,000; Full time

Job summary

An innovative mobile growth consultancy is seeking a Senior Growth Consultant to drive ASO and CRO strategies for global clients. In this pivotal role, you'll lead projects, mentor team members, and optimize app campaigns through experimentation and user behavior analysis. With the flexibility of remote work and a focus on personal development, this position offers an exciting opportunity to shape the future of mobile marketing. Join a diverse team committed to excellence and growth, where your contributions will directly impact the success of leading apps in a competitive landscape. If you're passionate about mobile growth and eager to make a difference, this role is for you.

Benefits

Unlimited remote work

Quarterly bonus scheme

26 days of PTO

401k matching

Health Insurance

Mental health support

Personal development budget

Flexible working hours

Monthly remote work cash allowance

Onboarding package with company gear

Qualifications

• 3+ years of experience in ASO or related fields.
• Strong knowledge of ASO & mobile marketing.
• Excellent client management skills in an agency setting.

Responsibilities

• Lead ASO and CRO-driven strategies for global clients.
• Guide Growth Managers to build analytical skills.
• Collaborate with EU-based leads on strategy alignment.

Skills

ASO

CRO

Performance Marketing

Experimentation

User Behavior Analysis

Client Management

Project Management

Research Skills

Communication Skills

Education

Bachelor's Degree

Tools

Optimizely

Google Optimize

Hotjar

VWO

Job description

Join to apply for the Senior Growth Consultant - ASO & CRO role at Phiture

Hi, we're Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO. We're on a mission to become the #1 company in our industry, and we need great people to make it happen.

WHAT TO EXPECT:

We're seeking a seasoned Growth Consultant to assume a pivotal position within Phiture, reporting directly to the Growth Lead and working closely with our key U.S.-based clients. As a key figure in our multidisciplinary marketing team, your responsibilities extend beyond client management. You'll lead client projects, mentor team members, and deliver strategies rooted in user behavior, experimentation, and impactful growth solutions. Additionally, you will act as a bridge between our European and U.S. teams, ensuring seamless project flow across time zones and fostering strong communication between internal teams and clients.

WHAT YOU'LL DO:

• Organize and ensure smooth operations within the pod daily.
• Lead ASO and CRO-driven strategies for global clients, ensuring scalable impact across markets and languages.
• Support key ASO clients globally by providing guidance on strategic planning and roadmaps across multiple markets and languages.
• Apply experimentation methodologies to optimize app campaigns' performance, combining ASO expertise with CRO principles to drive conversion improvements.
• Lead keyword optimization (KWO) projects to improve app discoverability across global markets, tailoring strategies to multiple languages and audiences.
• Apply creative testing methodologies to optimize app store assets, helping clients stand out in competitive app marketplaces.
• Guide Growth Managers to build robust analytical and strategic skills, encouraging curiosity and data-driven decision-making.
• Develop and refine client strategies using a deep understanding of user behavior, app store dynamics, and growth experimentation.
• Grow Phiture's influence on the mobile marketing industry (especially in ASO).
• Ensure consistent delivery of high-quality services and solutions.
• Stay updated with industry trends and best practices, incorporating them into pod strategies.
• Collaborate with the ASO Growth Lead to continuously improve work processes, share knowledge, and integrate cross-functional insights from performance marketing and CRO.
• Champion industry best practices in ASO and mobile growth while staying ahead of trends and innovation.
• Own the handover process between European and U.S. teams, ensuring clear next steps and continuity.
• Act as a bridge for client communication and internal execution in U.S. time zones.
• Work across multiple projects within the same client, balancing competing needs while keeping workstreams aligned.
• Manage task prioritization and ensure no gaps in execution due to time zone differences.
• Collaborate closely with EU-based leads and team members to align on strategy, client expectations, and ongoing initiatives.

WHAT YOU BRING TO US:

• 3+ years of experience in ASO or related fields (e.g., CRO, performance marketing, experiment-driven mobile growth).
• Solid knowledge of ASO & mobile marketing, especially performance marketing.
• A strategic mindset with demonstrated expertise in experimentation, hypothesis testing, and user behavior analysis.
• Strong research skills and critical thinking with a data-driven mindset.
• Curiosity and adaptability, with a willingness to learn the technical aspects of ASO if not already familiar.
• Excellent client management skills in an agency setting.
• Excellent English skills (spoken and written).
• Experience working fully remotely, ideally within an intercontinental distributed team.
• Experience working across multiple time zones, especially coordinating between North America and Europe.
• Strong project management and prioritization skills, with the ability to manage competing deadlines across different workstreams.
• Clear and structured communication skills, capable of translating updates and priorities effectively between teams.
• Ability to work independently and make decisions in an ambiguous and fast-changing environment.
• Previous experience in a client-facing marketing agency role.

Nice to Have:

• Apple Search Ads experience or any CAC:LTV-based performance marketing.
• Familiarity with complementary growth disciplines such as lifecycle marketing or funnel optimization.
• Familiarity with A/B testing tools or experimentation platforms (Optimizely, Google Optimize, Hotjar, VWO).

WHAT WE OFFER YOU:

• Unlimited remote work within your home country and up to 90 days of international remote work every year.
• The opportunity to boost your salary with our quarterly bonus scheme and share in the company's financial success.
• 26 days of PTO, 3-4% 401k matching, Health Insurance + Vision & Dental, Life Insurance, etc.
• Full and free mental health support from licensed therapists through our partnership with Oliva.
• Regular team events and a yearly, all-expenses-paid company offsite in Europe.
• A yearly €1,000 budget for your personal development.
• 10 learning hours a month to focus on your personal and professional growth during working hours.
• Flexible working hours so you can find the working patterns that best suit you.
• An individual career roadmap and personal development plan to support a progressive learning curve.
• A monthly remote work cash allowance to help you spruce up your home office space.
• Onboarding package full of branded Phiture gear and a company MacBook.
• Birthday, anniversary, and seasonal gifts from responsibly sourced local businesses.

We encourage every qualified person to apply regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment is decided on the basis of qualifications, merit, and business needs.