Senior Google Ads & Microsoft Ads Media Lead

One Park Financial; Miami (FL); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Incentives

Healthcare benefits

401(k) and PTO

Growth opportunities

Job summary

One Park Financial is seeking a Senior Manager, Media Buyer to own our Google Ads program across Search, PMax, YouTube, Demand Gen, and Display, plus Microsoft Ads. You will drive high-intent volume efficiently and work hands-on with Smart Bidding signals in a competitive fintech ad landscape.

You will build keyword strategies in English and Spanish, optimize budgets, and collaborate with legal/compliance on disclosures while testing and optimizing landing pages with the CRO team.

Qualifications

• 5-7 years of hands-on paid search buying with ownership of meaningful Google Ads budgets.
• Expert knowledge of Google Ads (Search, PMax, YouTube, Demand Gen), Google Ads Editor, and Microsoft Ads.
• Hands-on experience with Smart Bidding, Enhanced Conversions, and offline conversion imports.
• Strong analytical skills with Excel/Google Sheets, GA4, and BI tools; comfortable with Google Ads scripts or similar automation.
• Experience advertising in a regulated vertical (financial services, insurance, healthcare).
• Ability to connect platform metrics to downstream business outcomes.
• Google Ads certifications (Search, Display, Video, Measurement).

Responsibilities

• Own strategy, buying, and optimization of OPF's Google Ads and Microsoft Ads accounts across Search, Performance Max, YouTube, Demand Gen, and Display.
• Build and maintain keyword strategy, match types, negative keyword lists, and account structure across English and Spanish campaigns for business funding and working capital intent.
• Manage budgets and bidding strategies (tCPA, tROAS, value-based bidding) to hit cost-per-qualified and cost-per-funded targets.
• Partner with the Tagging Manager to implement and maintain Enhanced Conversions, offline conversion imports from CRM, and conversion value rules so bidding optimizes toward qualified and funded deals.
• Write, test, and refresh responsive search ad copy and assets; manage YouTube and Demand Gen creative testing with the creative team.
• Maintain compliance with Google's financial services policies and advertiser verification, and coordinate with Legal/Compliance on ad copy and disclosures.
• Monitor competitor activity and auction insights, and protect brand terms.
• Partner with the CRO team on landing page testing and message match for search intent.
• Run geo and incrementality tests in partnership with marketing analytics to validate channel contribution.
• Produce weekly and monthly performance reporting with clear insights and recommendations.

Skills

Paid search buying

Google Ads

Analytics

Campaign optimization

Tools

Google Ads Editor

GA4

BI tools

Excel

Google Sheets

SQL

Job description

One Park Financial is seeking a Senior Manager, Media Buyer to own our Google Ads program across Search, PMax, YouTube, Demand Gen, and Display, plus Microsoft Ads. You will drive high-intent volume efficiently and work hands-on with Smart Bidding signals in a competitive fintech ad landscape.

You will build keyword strategies in English and Spanish, optimize budgets, and collaborate with legal/compliance on disclosures while testing and optimizing landing pages with the CRO team.