Senior Golf Brand & Marketing Lead

Peter Millar; Raleigh (NC); On-site; USD 110,000 - 170,000; Full time

Job summary

Peter Millar, based in Raleigh, NC, seeks a Senior Integrated Marketing Manager, Golf to lead the golf brand strategy and develop cross-functional, full-funnel campaigns. The role requires deep knowledge of golf markets, premium branding, and customer-first storytelling.

The position partners with Marketing, Creative, Merchandising, Sales, Digital Commerce, Media, PR, International, Finance, and Operations to elevate the brand and drive growth through compelling golf narratives and partnerships.

Responsibilities

• Own the annual and long-range golf brand marketing strategy, aligning priorities to brand vision, objectives, consumer personas, product, distribution, and calendar.
• Translate golf strategy into seasonal and moment-based campaign plans, calendars, briefs, audience strategies, channel roles, KPIs, budgets, and post-campaign recommendations.
• Lead integrated marketing for marquee golf moments and partnerships, including championships, USGA/Open initiatives, PGA TOUR programs, and other priority properties.
• Ensure campaigns connect golf authority with off-course storytelling while preserving the premium brand strategy.
• Collaborate with Sports Marketing for ambassadors, content, events, retail/wholesale support, and performance recaps.
• Serve as a senior liaison to stakeholders and agencies, delivering elevated service and supporting brand equity and channel objectives.
• Guide creative briefings and development for golf campaigns, maintain brand voice and IP standards across touchpoints.
• Partner with Media, Digital Commerce, Social, PR, and agency teams to build full-funnel plans driving awareness to commercial outcomes.
• Brief Consumer Engagement on opportunities for golf experiences and customer programs, including hospitality and high-touch events.
• Own golf marketing budgets and forecasts, monitor spend, and evaluate partnerships for impact and efficiency.
• Establish success metrics and report to leadership, translating findings into actionable improvements.
• Maintain a current point of view on amateur/pro golf, trends, and opportunities to expand the brand’s relevance.

Skills

Golf marketing

Brand strategy

Job description

Peter Millar, based in Raleigh, NC, seeks a Senior Integrated Marketing Manager, Golf to lead the golf brand strategy and develop cross-functional, full-funnel campaigns. The role requires deep knowledge of golf markets, premium branding, and customer-first storytelling.

The position partners with Marketing, Creative, Merchandising, Sales, Digital Commerce, Media, PR, International, Finance, and Operations to elevate the brand and drive growth through compelling golf narratives and partnerships.