Senior Global Technology Partner Marketing Manager – EST

Hibob Inc.

United States

Hybrid

USD 140,000 - 190,000

Full time

3 days ago

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Benefits offered by this job

Equity in global growth

401(k) with company match

$2,500 employee referral bonus

Medical/Dental/Vision coverage

Wellness stipend and Headspace

Home office allowance

Generous PTO and company holidays

Dog friendly office

Job summary

HiBob is hiring a Senior Global Technology Partner Marketing Manager to lead the marketing strategy for the Technology Partner ecosystem and Bob Marketplace. You will create scalable frameworks and drive joint value propositions with partners, products, and sales teams across regions.

You will own go-to-market programs spanning launches, content, digital, ABM, events, and customer stories, while optimizing ROI and pipeline impact on a global scale.

Qualifications

7+ years specifically in Partner Marketing, with significant experience marketing with Technology, ISV, Marketplace, Integration, or ecosystem partners.
Strong Product Marketing expertise and demonstrated ability to understand two technologies, identify where their value intersects, and translate that into differentiated customer-facing positioning and joint GTM strategy.
Experience owning partner marketing strategy across multiple regions or global markets, balancing global consistency with regional relevance.
Demonstrated success developing integrated partner campaigns that contribute to qualified leads, pipeline, and revenue.

Responsibilities

Shape the global Tech Partner strategy: Own the global marketing strategy for HiBob’s Technology Partner ecosystem and Bob Marketplace, defining partner, market, and investment priorities.
Turn integrations into compelling joint stories: Define joint value propositions, positioning, use cases, and differentiation with Product Marketing, Product, and Technology Partners.
Build go-to-market programs that create demand: Develop strategic plans with priority partners and turn them into repeatable, integrated GTM programs across launches, content, digital, ABM, events, thought leadership, customer stories, and partner channels.
Orchestrate globally and optimize for impact: Translate strategy into locally relevant execution across North America, EMEA, and APJ; manage measurement and resource allocation.

Skills

Partner marketing

Product marketing

Global markets

Cross-functional leadership

Data-driven

Education

Bachelor's degree in Marketing, Business, or related field

Tools

CRM (Salesforce)

Marketing automation (HubSpot)

Job description

It’s an exciting time to join HiBob. Salesforce is leading a $166 million investment in the company, supporting our vision to bring trusted people context into the AI-powered enterprise. As we accelerate our product, technology, AI, and innovation roadmap, you’ll have the opportunity to help shape what comes next.

HiBob is looking for a Senior Global Technology Partner Marketing Manager to shape how we go to market with the technology companies that extend the power of Bob and help our customers build a connected, best-in-class HR tech ecosystem.

Our Technology Partners bring complementary solutions into the Bob ecosystem, connecting critical systems and data to create more seamless workflows and stronger experiences for our shared customers. This role will own the global marketing strategy for that ecosystem, from how we position the joint value of Bob + our partners, to how we activate partnerships across markets, create demand, and turn our technology ecosystem into a meaningful driver of pipeline and growth.

This is a senior, highly autonomous role for an experienced technology partner marketer who can operate at the intersection of ecosystem strategy, product marketing, and demand generation, and build the frameworks that allow us to scale all three globally.

What success looks like: You’ll help turn HiBob’s Technology Partner ecosystem from a collection of valuable integrations into a globally coordinated go-to-market engine. And critically, HiBob will be able to clearly see which Technology Partner investments are creating customer value, demand, pipeline, and commercial impact—and scale what works.

What you'll do

Shape the global Tech Partner strategy: Own the global marketing strategy for HiBob’s Technology Partner ecosystem and Bob Marketplace, defining partner, market, and investment priorities. Build scalable frameworks and playbooks that create global consistency while enabling relevant regional activation.
Turn integrations into compelling joint stories: Partner with Product Marketing, Product, and Technology Partners to define joint value propositions, positioning, use cases, and differentiation. Translate technical integrations into clear customer stories that show why our technologies are more valuable together.
Build go-to-market programs that create demand: Develop strategic plans with priority partners and turn them into repeatable, integrated GTM programs across launches, content, digital, ABM, events, thought leadership, customer stories, and partner channels. Evolve the Bob Marketplace as a discovery and commercial channel that increases integration visibility, adoption, and measurable pipeline.
Orchestrate globally and optimize for impact: Partner with global and regional Partner Managers, Sales, and Marketing leaders to translate strategy into locally relevant execution across North America, EMEA, and APJ. Own measurement, prioritization, and investment decisions using pipeline, engagement, adoption, and ROI to determine where to scale, optimize, or shift resources.

What you'll bring

Must be physically located on Eastern Standard Time. If in the NYC area, must be willing to work a hybrid schedule (2x a week in office).
7+ years specifically in Partner Marketing, with significant experience marketing with Technology, ISV, Marketplace, Integration, or ecosystem partners.
Strong Product Marketing expertise and demonstrated ability to understand two technologies, identify where their value intersects, and translate that into differentiated customer-facing positioning and joint GTM strategy.
Experience owning partner marketing strategy across multiple regions or global markets, balancing global consistency with regional relevance.
Demonstrated success developing integrated partner campaigns that contribute to qualified leads, pipeline, and revenue.
Experience building GTM strategies around technology integrations, marketplaces, APIs, complementary SaaS solutions, or connected technology ecosystems.
Strong understanding of B2B SaaS customer journeys and how integrations and technology ecosystems influence acquisition, adoption, retention, and expansion.
Experience partnering closely with regional marketing organizations and coordinating campaigns across multiple markets, teams, and priorities.
Ability to establish partner segmentation and prioritization models and make informed decisions about marketing investment.
Strong analytical and commercial instincts, with experience using pipeline and performance data to adjust strategy and allocate resources.
Exceptional cross-functional leadership. You can align Partner Managers, Product Marketing, Product, Sales, Demand Generation, Customer Marketing, and regional Marketing teams without relying on direct authority.
Strong executive communication skills and the ability to turn complex technology and ecosystem strategies into clear narratives, recommendations, and action.
High degree of autonomy. You identify what needs to happen, challenge existing approaches, establish structure where it doesn’t exist, and drive work forward.

At HiBob, our people are at the heart of everything we do.

We’re building a global village of ambitious, thoughtful, and talented Bobbers who want to do the best work of their careers. With a vibrant NYC office and remote teammates across the country, we’ve created an environment where people can be themselves, grow quickly, and make a real impact.

Joining HiBob means working alongside exceptional people while being supported with competitive compensation, comprehensive benefits,andpre-IPO equity,including the perks below.

Ownership & Financial

Equity in a global, high-growth HR tech SaaS leader
401(k) with a 3% company match effective the month following your start date
$2,500 employee referral bonus

Health & Wellbeing

Medical, dental, and vision coverage from day one
$1,920 annual wellness stipend to support your physical and mental wellbeing
Annual Headspace membership and expanded wellness benefits

Workplace Flexibility

Hybrid working model for Bobbers in the NY metro area
Temporary work from anywhere for up to 2 months per year (after 6 months)

Work-Life Balance

Generous paid time off and company holidays to rest, recharge, and enjoy
Bob Balance Days–4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
Your birthday off— plus a special gift from us

Work From Home