Director of Marketplace

Hibob; New York (NY); Hybrid; USD 200,000 - 260,000; Full time

Benefits offered by this job

Equity in company

401(k) with company match

Employee referral bonus

Health insurance

Wellness stipend

Job summary

HiBob is seeking a Director of Marketplace to lead the end-to-end marketplace function. You will own the operating model, drive a scalable ecosystem, and translate priorities into a focused roadmap with measurable outcomes.

You’ll manage three program managers and collaborate with Partnerships, Product, Engineering, Marketing, and Sales to align priorities and monetize the ecosystem. Strong leadership and strategic thinking are essential.

Qualifications

• 10+ years in platform, marketplace, ecosystem, partnerships, or business development in B2B SaaS/tech.
• Proven track record building or scaling a technology marketplace or partner platform.
• Experience turning strategy into operating model, roadmap, and measurable outcomes.
• Experience with integration portfolios, partner tiers, launch readiness, and lifecycle management.
• Understanding of developer ecosystems, APIs, docs, tooling, and certification.

Responsibilities

• Define and lead marketplace strategy, operating model, and multi-year roadmap.
• Build and scale a marketplace portfolio of integrations and solutions.
• Partner with Product, Engineering, and Developer Experience to improve platform capabilities.
• Create programs to attract and retain developers, SI teams, customers, and creators.
• Develop marketplace growth and monetization with Marketing, Sales, and Partnerships.
• Establish governance and accountability across marketplace activities.
• Lead and develop a team of program managers and align with executive planning.

Skills

Marketplace strategy

Partnerships

Business development

Product strategy

Data-driven decisions

Cross-functional leadership

Operating model design

Revenue monetization

Program management

Developer experience

Education

Bachelor's degree preferred

Tools

APIs

Job description

About Us

HiBob helps modern, mid-size businesses transform the way they manage people. Our HR platform gives HR leaders and managers the tools they need to connect, engage, develop, and retain their people. Built for the way people work today – globally, remotely, and collaboratively – Bob helps organizations create better work experiences at scale.

Being a Bobber means bringing your full self to work and doing your best work alongside thoughtful, ambitious people. We are building a global team that values curiosity, ownership, collaboration, and a genuine commitment to customer success.

It’s an exciting time to join!

Salesforce is leading a $166 million investment in the company, supporting our vision to bring trusted people context into the AI-powered enterprise. As we accelerate our product, technology, AI, and innovation roadmap, you’ll have the opportunity to help shape what comes next.

About the Role

The Director of Marketplace will lead the end-to-end marketplace function, turning Bob's platform and ecosystem into a scalable source of customer and business value. The role owns the marketplace operating model across technology supply, builder participation, customer adoption, and monetization, translating company and platform priorities into a focused roadmap and measurable business outcomes.

This leader will manage three program managers and work across Partnerships, Product, Engineering, Marketing, Customer Success, Sales, Finance, and Legal. Success requires connecting the marketplace experience, partner ecosystem, developer community, and commercial model into one coherent system while maintaining clear ownership boundaries with technology-partner and Solution Integrator relationship managers.

Job Requirements

Requirements are often considered a measure of how equipped you are to do the job, but sometimes, they aren’t the only factor. If you don’t have nearly enough experience, or not all the skills, we’d still like to hear from you. This could be the perfect fit for you and us.

• 10+ years of relevant experience in platform, marketplace, ecosystem, partnerships, product strategy, or business development roles within B2B SaaS or technology.
• Demonstrated experience building or scaling a technology marketplace, developer ecosystem, integration portfolio, or partner platform.
• Proven ability to create multi-year strategies and translate them into an operating model, roadmap, investment case, and measurable business outcomes.
• Experience developing an integration or solution portfolio, including segmentation, partner tiers, quality standards, launch readiness, lifecycle management, and regional or customer-gap prioritization.
• Strong understanding of developer ecosystems and the factors that drive builder participation: APIs, documentation, tooling, technical enablement, support, certification, and community.
• Experience partnering closely with Product and Engineering to influence platform capabilities, developer experience, and scalable integration delivery.
• Commercial acumen, including experience with marketplace adoption, packaging, distribution, partner incentives, referral models, revenue share, or other monetization approaches.
• Demonstrated success leading highly matrixed initiatives across Product, Engineering, Partnerships, Marketing, Sales, Customer Success, Finance, and regional teams.
• Strong analytical and business-case development skills; able to define success metrics, establish baselines, assess trade-offs, and use data to refine strategy.

Bonus if you have:

• Experience in HR technology, payroll, workforce management, fintech, ERP, or another ecosystem-heavy B2B SaaS environment.
• Familiarity with commercial and legal considerations for technology partnerships, including referral agreements, revenue share, solution certification, and marketplace terms.

Job Responsibilities

What You’ll Do

• Define and lead Bob’s marketplace strategy, operating model, and multi-year roadmap—aligning investment priorities with company, platform, customer, and regional growth needs.
• Build and scale a high-quality marketplace portfolio of integrations and solutions, including partner segmentation, readiness standards, launch requirements, and ongoing performance management.
• Partner closely with Product, Engineering, and Developer Experience to improve the platform capabilities, APIs, tools, documentation, and processes that enable scalable solution development.
• Create programs that attract, enable, and retain independent developers, Solution Integrator technical teams, customers, and other solution creators.
• Develop the marketplace growth model, driving solution discovery, adoption, customer value, and expansion in partnership with Marketing, Sales, Customer Success, and Partnerships.
• Identify, test, and scale marketplace monetization opportunities, including referral, revenue-share, packaging, and other commercial models.
• Establish clear governance, cross-functional accountability, and performance measures across marketplace supply, builder participation, customer adoption, commercial impact, and delivery.
• Lead and develop a team of marketplace program managers while representing marketplace priorities in product, regional, partner, annual planning, and executive discussions.

Base salaries for this role range are $200,000-$260,000. Additionally this role has a variable compensation component.

As an HR company, HiBob seeks to create a best-in-class employee experience for all Bobbers. We take immense pride in the diversity of our team and in creating an environment that is fair and equitable for all. Ensuring pay equity across race, gender and all other forms of diversity is pivotal to this mission.

When determining salary ranges for our roles, we look at external market data and the salaries of Bobbers holding the same or similar roles. Our pay bands are wide because great candidates come to us with a broad range of experience and skill sets. When making individual pay rate decisions, we take into account the candidate’s depth of experience, their qualifications relative to incumbent employees, and their location - among other factors.

Job Benefits

At HiBob, our people are at the heart of everything we do.

We’re building a global village of ambitious, thoughtful, and talented Bobbers who want to do the best work of their careers. With a vibrant NYC office and remote teammates across the country, we’ve created an environment where people can be themselves, grow quickly, and make a real impact.

Joining HiBob means working alongside exceptional people while being supported with competitive compensation, comprehensive benefits, andpre-IPO equity, including the perks below.

Ownership & Financial

• Equity in a global, high-growth HR tech SaaS leader
• 401(k) with a 3% company match effective the month following your start date
• $2,500 employee referral bonus

Health & Wellbeing

• Medical, dental, and vision coverage from day one
• $1,920 annual wellness stipendto support your physical and mental wellbeing
• Annual Headspace membershipand expanded wellness benefits

Workplace Flexibility

• Hybrid working modelfor Bobbers in the NY metro area
• Temporary work from anywhere for up to 2 months per year(after 6 months)

Work-Life Balance

• Generous paid time off and company holidays to rest, recharge, and enjoy
• Bob Balance Days–4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter
• Your birthday off— plus a special gift from us

Work From Home

• Home office allowanceto set up your ideal workspace

Community & Culture

• Two paid Social Impact dayseach year to give back to causes you care about
• Frequent team and company social events, both in-person and virtual

Join HiBob

Join HiBob and be part of a dynamic, people-centric organization where your impact will shape the future of work.