Partner Marketing Manager – EST

Hibob Inc.; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Equity

401(k) match

Referral bonus

Health insurance

Wellness stipend

Headspace

Job summary

HiBob is hiring a Partner Marketing Manager for North America to grow our partner ecosystem across HR consultants, brokers, and accountants. The role spans the full funnel—from partner recruitment to engagement and co-marketing programs that generate qualified leads and pipeline.

The ideal candidate has 5+ years in partner marketing, experience with B2B SaaS and channel models, and a data-driven mindset. NYC metro preference with hybrid office two days a week; exceptional candidates outside ETZ

Qualifications

• 5+ years of dedicated Partner Marketing experience in B2B SaaS, HR tech, or ecosystem-led businesses.
• Experience building and executing full-funnel partner marketing programs from acquisition to demand generation.
• Experience working with channel, advisory, consulting, services, or similar partner models.
• Strong demand generation instincts and ability to translate partner strengths into co-marketing strategies.

Responsibilities

• Build the North America Partner Ecosystem with full-funnel acquisition and partner enablement.
• Develop partner-led and joint co-marketing programs across content, events, webinars, and digital.
• Lead programs from strategy through launch, managing timelines, budgets, and stakeholders.
• Measure engagement, leads, and pipeline; use data to continuously improve results.
• Align Partner Managers, Sales, and Marketing to regional priorities and programs.

Skills

Partner Marketing

B2B SaaS

Demand generation

Cross-functional collaboration

Data-driven decisions

Job description

It’s an exciting time to join HiBob. Salesforce is leading a $166 million investment in the company, supporting our vision to bring trusted people context into the AI-powered enterprise. As we accelerate our product, technology, AI, and innovation roadmap, you’ll have the opportunity to help shape what comes next.

HiBob is looking for a Partner Marketing Manager, North America to help build and grow our Partner Ecosystem across HR Consultants and Advisors, Brokers and Accountants.

This is a full-funnel partner marketing role spanning the entire partner journey, from attracting and acquiring the right new partners, to engaging and activating them once they join, to building co-marketing programs that generate qualified leads and pipeline.

This role is ideal for a partner marketer who knows that great ecosystem marketing is about more than running campaigns. It’s about building the right partner community, creating value that keeps partners engaged, and finding meaningful ways to go to market together.

What success looks like:

You’ll help HiBob build a larger, more engaged, and more productive North America Partner Ecosystem. Success means we’re not simply doing more partner marketing. We’re building a stronger ecosystem where partners understand how to grow with HiBob, have the tools and experiences to do it, and are actively creating business with us.

Strong preference for candidates based in the NYC metro area who can work from the office two days per week. Exceptional candidates located elsewhere in the Eastern Time Zone may be considered for remote work.

What you’ll do

• Build the North America Partner Ecosystem:Develop full-funnel acquisition strategies to attract high-value HR Consultants and Advisors, Brokers, and Accountants. Drive digital, targeted recruitment, events, and industry programs, supported by partner-specific messaging, content, nurture, and conversion journeys.
• Engage and activate partners:Build always-on communications, community, enablement, regional events, and partner experiences that deepen engagement and help partners turn their HiBob relationship into greater value for their clients and businesses.
• Create pipeline with partners: Develop partner-led and joint co-marketing programs across content, digital, webinars, events, paid media, and thought leadership. Build strategic plans with priority partners around shared audiences, strengths, investment, and measurable pipeline goals.
• Own execution and performance:Lead programs from strategy through launch, managing stakeholders, timelines, budgets, and execution. Measure partner engagement, leads, pipeline, and ROI, and use performance data to continuously improve results.
• Drive cross-functional alignment:Partner closely with Partner Managers and Sales to align regional priorities, while orchestrating Demand Gen, Regional Marketing, Product Marketing, MOPs, Creative, Content, Events, and other teams to bring programs to market.

What you bring

• Physically located in EST. We cannot consider exceptions at this time.
• 5+ years of dedicated Partner Marketing experience, ideally within B2B SaaS, HR technology, professional services, or another ecosystem-led business.
• Demonstrated experience building and executing full-funnel partner marketing programs, from partner acquisition and engagement through partner-led demand generation.
• Experience working directly with channel, advisory, consulting, services, referral, or similar partner models.
• Strong demand generation instincts and experience developing campaigns designed to produce measurable leads and pipeline.
• Ability to understand how different partners reach and influence their audiences and translate those strengths into effective co-marketing strategies.
• Strong project management skills with the ability to independently move multiple programs from strategy to execution.
• Comfortable working directly with partners and building productive relationships with external stakeholders.
• Strong cross-functional collaborator who can align Partner Managers, Sales, and Marketing teams around shared priorities.
• Data-driven and commercially minded, with experience using campaign and pipeline performance to make decisions and improve results.
• Excellent written and verbal communication skills, with the ability to translate complex ideas into clear, compelling partner messaging.
• A proactive, creative mindset—you see gaps, bring forward ideas, and take ownership of turning them into action.

At HiBob, our people are at the heart of everything we do.

We’re building a global village of ambitious, thoughtful, and talented Bobbers who want to do the best work of their careers. With a vibrant NYC office and remote teammates across the country, we’ve created an environment where people can be themselves, grow quickly, and make a real impact.

Joining HiBob means working alongside exceptional people while being supported with competitive compensation, comprehensive benefits, and pre-IPO equity, including the perks below.

Ownership & Financial

• Equity in a global, high-growth HR tech SaaS leader
• 401(k) with a 3% company match effective the month following your start date
• $2,500 employee referral bonus

Health & Wellbeing

• Medical, dental, and vision coverage from day one
• $1,920 annual wellness stipend to support your physical and mental wellbeing
• Annual Headspace membership and expanded wellness benefits

Workplace Flexibility

• Hybrid working model for Bobbers in the NY metro area
• Temporary work from anywhere for up to 2 months per year (after 6 months)

Work-Life Balance

• Generous paid time off and company holidays to rest, recharge, and enjoy
• Bob Balance Days – 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter

Your birthday off — plus a special gift from us

Work From Home

• Home office allowance to set up your ideal workspace

Community & Culture

• Two paid Social Impact days each year to give back to causes you care about
• Frequent team and company social events, both in-person and virtual

Dog friendly office

If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!