Senior Global Product Marketing Lead (NBA)

2K

Novato (CA)

Hybrid

USD 123,200 - 182,360

Full time

14 days+

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Job summary

2K in Novato, CA is seeking a Senior Manager of Global Product Marketing, NBA, to drive strategy across markets and emerging technologies, deepening player engagement and retention. The role connects Product, Creative and Player Services, turning insights into campaigns and coordinating across console, PC, and mobile.

The position reports to the Director of Product Marketing for NBA and requires onsite hybrid work from the Novato headquarters.

Qualifications

Experience marketing NBA 2K or sports/franchise titles.
Strong knowledge of player engagement and retention.
Ability to analyze telemetry and translate insights into campaigns.
Experience collaborating with developers, licensors, and cross-functional teams.

Responsibilities

Lead Marketing Strategy across NBA titles to drive engagement and retention across platforms.
Define Positioning, messaging, and audience strategy for campaigns.
Shape the product marketing journey with cross-functional partners.
Drive Innovation by launching marketing workstreams for new in-game tech.
Guide creative execution across CRM, Social, and In-Game channels.
Foster collaboration and build relationships across Product, Creative, Player Services & Development.
Oversee Integrated Mobile Marketing for NBA 2K’s Mobile portfolio and manage associated teams.