Senior Manager, Global Product Marketing, NBA

2K; Novato (CA); Hybrid; USD 123,200 - 182,360; Full time

Job summary

2K in Novato, CA is seeking a Senior Manager of Global Product Marketing, NBA, to drive strategy across markets and emerging technologies, deepening player engagement and retention. The role connects Product, Creative and Player Services, turning insights into campaigns and coordinating across console, PC, and mobile.

The position reports to the Director of Product Marketing for NBA and requires onsite hybrid work from the Novato headquarters.

Qualifications

• Experience marketing NBA 2K or sports/franchise titles.
• Strong knowledge of player engagement and retention.
• Ability to analyze telemetry and translate insights into campaigns.
• Experience collaborating with developers, licensors, and cross-functional teams.

Responsibilities

• Lead Marketing Strategy across NBA titles to drive engagement and retention across platforms.
• Define Positioning, messaging, and audience strategy for campaigns.
• Shape the product marketing journey with cross-functional partners.
• Drive Innovation by launching marketing workstreams for new in-game tech.
• Guide creative execution across CRM, Social, and In-Game channels.
• Foster collaboration and build relationships across Product, Creative, Player Services & Development.
• Oversee Integrated Mobile Marketing for NBA 2K’s Mobile portfolio and manage associated teams.

Skills

Marketing strategy

Stakeholder management

People management

Cross-functional collaboration

Data storytelling

Live-service gaming

Job description

Who We Are

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K, one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM®, as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K. We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.

Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.

But what truly powers 2K is our people.

We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work

What We Need

The Senior Manager of Global Product Marketing, NBA drives marketing strategy across new markets and emerging technologies to deepen player engagement and retention. By connecting Product, Creative, and Player Services teams, this position ensures every campaign aligns with our shared vision. We’re committed to delivering personal, relevant, and timely content to our NBA 2K players, and we’re looking for someone who shares that passion. The right person will understand the gaming landscape and its players, bring ideas to the table, big or small, utilize insights, and help turn them into real in and out of game moments. We value someone who is willing to contribute thoughtfully, ask the right questions, and bring energy, collaboration and intention to everything they do. This role reports into the Director of Product Marketing for the NBA game.

This role is required to work onsite in a hybrid capacity out of the Novato, CA headquarters office location.

What You’ll Do

• Lead Marketing Strategy: Across multiple titles, platforms and technologies, centered on the goal of driving engagement and retention of NBA 2K players.
• Define Positioning: Lead positioning, messaging, audience strategy, and supporting assets throughout the product’s lifecycle across all channels and campaigns.
• Shape the Journey: Partner with cross-functional teams to create product positioning that supports players throughout their entire lifecycle.
• Drive Innovation: Collaborate with Developers, Product and Commercial leads to launch marketing workstreams for new in-game technologies.
• Creative Execution: Guide the briefing process for new products, ensuring assets across CRM, Social, and In-Game channels resonate with our community.
• Foster Collaboration: Build authentic relationships across the organization to turn ambitious ideas into reality, including Product, Creative, Player Services & Development.
• Integrated Mobile Leadership: Oversee marketing strategy for NBA 2K’s Mobile portfolio, managing an Associate, responsible for executing against your vision and maintaining relationships with key mobile development studios.

What Will Make You A Great Fit

• Industry Insight: You bring a background in video game marketing across console, PC and mobile and a genuine interest in the NBA 2K ecosystem and live-service gaming.
• Basketball Fluency: A deep knowledge of professional and collegiate basketball culture helps you connect authentically with our audience.
• Strategic Storytelling: You enjoy interpreting data and telemetry to build actionable marketing plans that tell a story.
• Adaptability: This environment thrives on contributors who learn quickly, ask thoughtful questions, and navigate changing priorities with ease.
• Growth Mindset: You are motivated by the chance to refine processes and contribute to a culture of continuous improvement.
• People Management: You have proven experience leading and developing talent, with a focus on empowering direct reports to take ownership, navigate complex projects, and advance their careers.
• Stakeholder Management: You bring a track record of successfully navigating complex organizational structures, clearly communicating strategy to key stakeholders, and earning trust across teams, and multiple products.

Bonus Qualification

• Passionate about Gaming and Sports.
• Familiar with 2K IPs, including NBA and WWE among others.
• Experience working with developers and licensors.
• Travel required for Development Studio relationship & planning (Seattle).

The pay range for this position in California at the start of employment is expected to be between $123,200 and $182,360 per year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Subject to those same considerations, the total compensation package for employees in regular roles may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits, provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee. Other tasks and duties may be assigned or reassigned as needed. 2K is committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities. In accordance with local laws, 2K provides a fair and competitive salary range for this role, determined based on experience, qualifications, and scope.