Senior Global Industry Campaigns Architect

Devtooljobs; Utah; Remote; USD 120,000 - 170,000; Full time

Job summary

Confluent is seeking a Senior Industry Global Campaigns Manager to drive integrated, full-funnel marketing campaigns across key verticals. You will shape industry narratives, collaborate with product marketing and sales, and build campaigns that elevate Confluent’s relevance in regulated and data-driven sectors.

The role emphasizes strategic thinking, world-class execution, and strong ROI. You will manage budgets, localization needs, and cross-regional activation to accelerate pipeline growth.

Qualifications

• 6+ years in full funnel campaign management for B2B marketing in a global capacity.
• Proven expertise in Financial Services and Insurance marketing (FSI) is a plus.
• Track record of data-driven campaigns that drive pipeline growth and accelerate deal velocity.
• Strong understanding of industry and vertical marketing strategies for multiple sectors.

Responsibilities

• Lead global, industry-focused campaign strategy and execution across key verticals.
• Develop persona- and industry-specific offers and content mapped to the customer journey.
• Collaborate with field, partner, and digital marketing teams to activate campaigns across regions and channels.
• Manage campaign budgets, channel mix, and vendor relationships to optimize reach and ROI.
• Analyze campaign performance and pipeline impact to improve conversion and efficiency.
• Align with Sales and SDR teams for seamless lead follow-up and go-to-market execution.
• Partner with product and industry leaders to create thought leadership content and high-visibility campaigns.

Skills

Full funnel campaign management

B2B marketing

Industry marketing

Data-driven marketing

Cross-functional collaboration

Campaign performance analysis

Tools

Marketo

Salesforce

Tableau

6sense

Asana

Job description

Confluent is seeking a Senior Industry Global Campaigns Manager to drive integrated, full-funnel marketing campaigns across key verticals. You will shape industry narratives, collaborate with product marketing and sales, and build campaigns that elevate Confluent’s relevance in regulated and data-driven sectors.

The role emphasizes strategic thinking, world-class execution, and strong ROI. You will manage budgets, localization needs, and cross-regional activation to accelerate pipeline growth.