Senior Financial Analyst: Data & Digital Marketing Analytics

JustFoodForDogs; Northern (KY); Hybrid; USD 95,000 - 115,000; Full time

Job summary

JustFoodForDogs is seeking a Sr. Financial Analyst – Data, Digital & Marketing Analytics to partner with the Director of FP&A and support finance for digital sales channels and marketing spend.

The role focuses on turning data into clear business insights, driving budgeting, forecasting, and performance analysis across digital channels and marketing activities. You will translate complex data into actionable narratives for leadership, build dashboards, and contribute to budgeting and scenario

Qualifications

• Bachelor's degree in Finance, Accounting, Economics, Business, or a related field.
• 4-6+ years of experience in business or financial analysis within a marketing, e-commerce, or digital/marketplace environment.
• Experience working directly with marketing, e-commerce, or marketplace business partners is a strong plus.
• Experience supporting budgeting, forecasting, and/or long-range planning processes.
• Hands-on experience with AI tools such as ChatGPT, Claude, or similar AI-powered platforms, with the ability to apply them practically to data analytics, financial analysis, reporting, and workflow automation.

Responsibilities

• Own weekly reporting of digital sales results versus AOP/forecast/Prior Year, identifying and drafting explanations for variances down to root-cause business drivers.
• Track marketing and promotional activations, financial performance, channel mix shifts, and project ROI
• Help translate finance output into clear narratives for non-finance stakeholders, and translate digital/marketing data into financial terms for finance leadership
• Own and maintain a suite of digital/marketing KPIs across owned e-commerce and digital marketplace customers
• Build and maintain recurring dashboards and reporting packages for leadership review
• Monitor performance trends and proactively flag risks and opportunities
• Parse and analyze large, complex data sets from multiple systems into coherent, decision-ready reporting
• Identify the underlying business drivers behind performance trends and quantify their financial impact
• Help roll forward and maintain complex financial models each month, updating with drivers and actuals
• Gather, organize, and validate underlying source data to support model updates and forecasts
• Contribute to upside and risk scenario modeling with channel-level growth and trajectories
• Own end-to-end production of weekly company-wide sales reporting for leadership
• Help FP&A ensure marketing inputs reflect in total-company reporting and forecasts
• Handle other reporting and ad hoc requests as needed
• Serve as day-to-day finance support for Digital and Marketing teams
• Collaborate with broader FP&A, Accounting, and Data/Analytics teams on data definitions and reporting cadence
• Assist with month-end close activities related to digital channels and marketing expenses (accruals, reclasses, reporting)

Skills

Marketing analytics

Communication

Cross-functional collaboration

Problem solving

Education

Bachelor's degree in Finance, Accounting, Economics, Business, or related field

Tools

Excel

Power BI

Tableau

Power Query

Claude

NetSuite

Job description

JustFoodForDogs is seeking a Sr. Financial Analyst – Data, Digital & Marketing Analytics to partner with the Director of FP&A and support finance for digital sales channels and marketing spend.

The role focuses on turning data into clear business insights, driving budgeting, forecasting, and performance analysis across digital channels and marketing activities. You will translate complex data into actionable narratives for leadership, build dashboards, and contribute to budgeting and scenario