Field Marketing Senior Analyst, (TMT Commercial Business)

Enboarder; Indianapolis (IN); On-site; USD 90,000 - 120,000; Full time

Job summary

Enboarder is seeking a proactive Field Marketing Senior Analyst to join our Americas team, focusing on the TMT vertical. This role blends strategy with hands-on campaign execution across live, hybrid, and digital programs to accelerate pipeline and client engagement.

You will partner with regional sales, craft targeted campaigns, and analyze performance with Tableau to optimize ROI and product adoption. A cross-functional mindset is essential.

Qualifications

• 5+ years of B2B marketing experience.
• Proven enterprise buyer journey & pipeline knowledge.
• Hands-on campaign design including emails and lead nurturing.
• Strong analytics translating metrics into strategy.
• Effective written and verbal communication for executives.
• Familiarity with CRM, marketing automation, and BI tools.

Responsibilities

• Formulate target-driven field marketing strategies that build pipeline across the region.
• Partner with regional sales leadership to craft campaigns addressing client challenges and accelerate deals.
• Plan and execute live/hybrid events, virtual sessions, and digital initiatives.
• Track campaign performance using analytics dashboards (Tableau) to maximize ROI.
• Collaborate with Product Marketing and senior sales leadership for enablement resources.
• Direct vendor and agency partners to ensure seamless execution of brand experiences.
• Champion vertical-tailored content aligned with TMT market trends.

Skills

B2B marketing

Strategic planning

Campaign execution

Analytics

Executive communication

CRM

Marketing automation

Tools

Tableau

Marketing automation tools

CRM platforms

Job description

About the Role

We are seeking a proactive, strategic, and detail-minded Field Marketing Senior Analyst to join our Americas Field Marketing team, specializing in the Technology, Media, and Telecommunications (TMT) vertical.

Operating at the crossroads of sales, marketing, and vertical strategy, you will translate key business goals into multi-channel regional marketing campaigns that generate pipeline, speed up sales cycles, foster deep client relationships, and boost product adoption. The ideal candidate thrives whether drafting strategic blueprints, joining sales alignment meetings, hosting executive gatherings, managing campaign operations, or analyzing data to refine future marketing strategies.

Key Responsibilities

• Strategy & Pipeline: Formulate and execute target-driven field marketing strategies that support revenue goals and build sales pipeline across the region.
• Sales Alignment: Partner directly with regional sales leadership and account teams to build targeted campaigns that address key client challenges, fuel pipeline hotspots, and accelerate deal conversion.
• Event & Initiative Management: Plan and execute high-impact live/hybrid events, virtual sessions, and digital initiatives to build brand presence and advance prospective leads.
• Performance Analytics: Track campaign efficacy using analytics dashboards (e.g., Tableau) and key performance indicators to maximize marketing ROI and conversion metrics.
• Cross-Functional Collaboration: Work closely with Product Marketing, Subject Matter Experts, Program Leads, and executive sales leadership to gather feedback and deliver tailored sales enablement resources.
• Vendor Management: Direct vendor and agency partners to ensure seamless execution for live, hybrid, and digital brand experiences.
• Thought Leadership: Champion vertical-tailored content and messaging aligned with current TMT market trends and buyer demands.

Qualifications & Requirements

• Experience: 5+ years of B2B marketing experience (exposure to or background with mission-driven organizations and non-profits is a plus).
• B2B Strategy: Proven grasp of enterprise buyer journeys, executive audience engagement, and B2B sales pipelines.
• Campaign Execution: Hands-on experience designing integrated campaigns, email sequences, and lead-nurturing workflows.
• Analytical Skills: Sharp analytical capabilities with a demonstrated track record of translating marketing metrics into actionable strategic adjustments.
• Communication: Strong written and verbal communication skills, with an ability to distill complex insights for executive leadership and cross-functional teams.
• Technical Proficiency: Familiarity with modern CRM platforms, marketing automation tools, and business intelligence suites (e.g., Tableau) is preferred.