Senior Field Marketing Manager - Financial Services ABX

Seismic; San Diego (CA); Hybrid; USD 100,000 - 153,000; Full time

Job summary

Seismic is seeking a Senior Field Marketing Manager to lead North America Financial Services marketing strategy, driving pipeline and revenue across priority accounts. You will collaborate with Sales, Customer Success, Product Marketing, and RevOps to design data-driven go-to-market plans that influence every stage of the customer journey.

The ideal candidate has 8+ years in B2B marketing, with experience in financial services within tech or SaaS, and a strong track record of translating data

Qualifications

• 8+ years of B2B marketing experience, including Financial Services in a technology or SaaS environment.
• Proven success developing strategies that generate pipeline and influence revenue in complex enterprise sales environments.
• Excellent cross-functional leadership, stakeholder management and executive communication skills.

Responsibilities

• Develop and execute the marketing strategy for the Financial Services segment, aligning investments to revenue and pipeline targets.
• Translate business priorities into GTM initiatives that support customer expansion and new logo acquisition.
• Assess market opportunities and recommend investment strategies based on business performance and market dynamics.
• Execute ABX programs and events with Sales, Customer Success, and RevOps to identify priority customers and opportunities.
• Lead cross-functional execution with Marketing, Sales, and Partner teams to deliver coordinated go-to-market programs.

Skills

B2B Marketing

Account-Based Marketing

GTM Strategy

Analytics

Stakeholder Management

Executive Communication

Campaign Management

Job description

Seismic is seeking a Senior Field Marketing Manager to lead North America Financial Services marketing strategy, driving pipeline and revenue across priority accounts. You will collaborate with Sales, Customer Success, Product Marketing, and RevOps to design data-driven go-to-market plans that influence every stage of the customer journey.

The ideal candidate has 8+ years in B2B marketing, with experience in financial services within tech or SaaS, and a strong track record of translating data