Senior Field Marketing Manager - Consumer Products

Veeva Systems, Inc.; Atlanta (GA); Remote; USD 95,000 - 150,000; Full time

Job summary

A leading company in the life sciences sector is seeking a Senior Field Marketing Manager to drive global marketing initiatives. This role focuses on pipeline growth through strategic marketing programs and collaboration with sales teams. The ideal candidate will have extensive experience in B2B marketing and project management skills, ensuring effective execution of campaigns and events.

Benefits

Medical, dental, vision, and basic life insurance

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Qualifications

• 6+ years of experience in demand generation/field marketing within B2B enterprise software.
• Strong background in marketing, including events, webinars, and lead generation.

Responsibilities

• Plan, execute, and manage field marketing programs that drive pipeline and revenue.
• Collaborate with sales teams to support regional sales initiatives.

Skills

Project Management

Collaboration

Communication

Education

Bachelor's degree

Tools

Marketing Automation Tools

HubSpot

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming apublic benefit corporation(PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As aWork Anywherecompany, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us intransforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We are looking for a passionate and results-driven Senior Field Marketing Manager to lead the planning, execution, and optimization of high-impact global marketing initiatives for the Consumer Products industries (extended industries). This role focuses on driving awareness, pipeline, and revenue through integrated field programs such as industry events, company events, campaigns, executive roundtables, webinars, and localized demand generation initiatives.

You will work closely with the extended marketing team, sales, and strategy to support revenue growth and enable tight alignment between marketing and field operations.

What You’ll Do

• Plan, execute, and manage field marketing programs that drive pipeline and revenue goals on a global level
• Collaborate with sales teams in Europe and North America to support regional sales initiatives and develop marketing plans aligned to target markets and strategic accounts
• Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI
• Develop integrated campaigns in partnership with digital, content, and product marketing teams
• Execute localized marketing strategies tailored to market dynamics and customer segments
• Monitor, measure, and report on campaign performance and pipeline contribution
• Maintain strong communication and alignment with sales, strategy, and global marketing teams

Requirements

• 6+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
• Strong background in marketing, including events, webinars, and lead generation
• Excellent project management skills with the ability to manage projects with cross-functional teams and tight deadlines
• Proven ability to collaborate with sales and align with business goals
• Strong written and verbal communication skills
• Self-directed, adaptive and able to manage multiple projects against expectations
• Team player: values collaboration and focuses on results
• Proven ability to build trusted relationships and work in a team environment, with the ability to influence (marketing, strategy, sales)
• Experience with marketing automation tools
• Bachelor's degree required

Nice to Have

• Experience with HubSpot
• Industry experience in the consumer product industries and their value chain is a plus
• Any second language is a plus

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay: $95,000 - $150,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

#LI-Remote

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us [e-mail].