Senior Field Marketing Manager - Consumer Products

Veeva Systems, Inc.; Atlanta (GA); Hybrid; USD 95,000 - 150,000; Full time

Job summary

A leading company in the SaaS industry is seeking a Senior Field Marketing Manager to drive global marketing initiatives for Consumer Products. This role involves planning and executing marketing programs, collaborating with sales, and optimizing campaigns to enhance revenue growth. The ideal candidate will have extensive experience in demand generation and a strong background in B2B marketing. Flexibility to work remotely or in the office is supported, fostering a culture of collaboration and innovation.

Benefits

Medical, Dental, Vision Insurance

Flexible PTO

Company Paid Holidays

1% Charitable Giving Program

Qualifications

• 6+ years in demand generation/field marketing in B2B enterprise software.
• Strong background in events, webinars, and lead generation.

Responsibilities

• Plan and manage global field marketing programs.
• Collaborate with sales teams to support regional initiatives.
• Monitor and report on campaign performance.

Skills

Project Management

Collaboration

Communication

Demand Generation

Education

Bachelor's Degree

Tools

Marketing Automation Tools

HubSpot

Job description

Senior Field Marketing Manager - Consumer Products

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming apublic benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As aWork Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

We are looking for a passionate and results-driven Senior Field Marketing Manager to lead the planning, execution, and optimization of high-impact global marketing initiatives for the Consumer Products industries (extended industries). This role focuses on driving awareness, pipeline, and revenue through integrated field programs such as industry events, company events, campaigns, executive roundtables, webinars, and localized demand generation initiatives.

You will work closely with the extended marketing team, sales, and strategy to support revenue growth and enable tight alignment between marketing and field operations.

What You’ll Do

• Plan, execute, and manage field marketing programs that drive pipeline and revenue goals on a global level
• Collaborate with sales teams in Europe and North America to support regional sales initiatives and develop marketing plans aligned to target markets and strategic accounts
• Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI
• Develop integrated campaigns in partnership with digital, content, and product marketing teams
• Execute localized marketing strategies tailored to market dynamics and customer segments
• Monitor, measure, and report on campaign performance and pipeline contribution
• Maintain strong communication and alignment with sales, strategy, and global marketing teams

Requirements

• 6+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
• Strong background in marketing, including events, webinars, and lead generation
• Excellent project management skills with the ability to manage projects with cross-functional teams and tight deadlines
• Proven ability to collaborate with sales and align with business goals
• Strong written and verbal communication skills
• Self-directed, adaptive and able to manage multiple projects against expectations
• Team player: values collaboration and focuses on results
• Proven ability to build trusted relationships and work in a team environment, with the ability to influence (marketing, strategy, sales)
• Experience with marketing automation tools
• Bachelor's degree required

Nice to Have

• Experience with HubSpot
• Industry experience in the consumer product industries and their value chain is a plus
• Any second language is a plus
• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• 1% charitable giving program

Compensation

• Base pay: $95,000 - $150,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us [e-mail] .

Work Where It’s Best for You

Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.

Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.

We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We’re investing more in offices, culture, and offsite meetings, not less.

Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.

Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.

When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.

Work at Veeva. Work where it’s best for you.

A different kind of company. A Public Benefit Corporation.

Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.

What sets us apart

In February 2021, Veeva became the first public company to convert to a Public Benefit Corporation (PBC).

Unlike a traditional corporation, whose only legal duty is to maximize shareholder value, PBCs consider their public benefit purpose and the interests of those materially affected by the corporation’s conduct—including customers, employees, and the community—in addition to shareholders’ interests.

Veeva’s public benefit purpose is to help make the industries we serve more productive and create high-quality employment opportunities.

“Veeva’s engineering teams take a pragmatic approach to software development. We offer an ideal environment for engineers who value focus, speed and integrity in their work.”