Product Marketing Manager

Global Payments; Atlanta (GA); Remote; USD 90,000 - 120,000; Full time

Job summary

A leading company in payment solutions seeks a Product Marketing Manager to drive strategic marketing initiatives. The role involves developing product messaging, collaborating with teams, and executing marketing programs to enhance growth in the higher education sector. Ideal candidates will have extensive B2B marketing experience and strong communication skills.

Qualifications

• 8+ years of B2B marketing experience with a focus on product marketing.
• Experience in payments, eCommerce, FinTech, or EdTech.

Responsibilities

• Develop and execute product marketing strategies and programs.
• Collaborate on go-to-market strategies for product releases.
• Lead development of product positioning materials.

Skills

B2B Marketing

Product Marketing

Communication

Analytical Skills

Negotiation

Education

Bachelor's degree in business

Job description

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Who You Are

You are a self-motivated, energetic, smart, and engaging product marketing professional! You understand product marketing and can translate technical information from product owners and developers into a consistent, strategic message that aligns and supports solutions across our platform. As the Product Marketing Manager, you will develop and execute strategic programs for TouchNet, a Global Payments Company, solution stack, including product messaging, positioning, audience profiles and market opportunities, collateral and sales enablement, and contribute to lead gen initiatives. For success, the ideal candidate will be able to develop and foster collaborative relationships and alliances across the department and organization, can work quickly and accurately in a high-volume environment, and create product marketing programs that engage prospects and deliver results.

What Part Will You Play?

Key functional responsibilities include product marketing strategy, marketing mix of tactics, go-to-market strategy, product positioning, cross-sell/up-sell opportunities, customer marketing programs and more that will enable the company to surpass growth objectives while positioning our student finance, payments and campus ID technologies and services for institutions of higher education.

• Collaborate with product strategy and functionalized marketing teams on the go-to-market strategy for product releases in your product portfolio

• Use market and client knowledge and industry awareness and research to provide strategic guidance on core messaging and positioning for solutions across our platform

• Lead the development of product positioning materials, including product messaging, solution sheets, presentations, webinar content, sales enablement materials, email campaigns, and other product marketing content

• Partner with the product strategy team to develop appropriate product positioning and messaging, ideal customer profiles, and revenue opportunity to successfully launch new and expanded products that drive adoption, create or maximize cross-sell opportunities, and leverage loyalty to existing products

• Clearly define the value proposition and key differentiators of your portfolio of solutions to the market, enabling consistent, comprehensive messaging across all audiences and channels

• Research and provide market insights and analysis of competitive solutions to assist in decision-making and program prioritization

• Work across the marketing department to develop lead gen campaign strategies to support new business, expansion sales, and international business

What You've Accomplished

• 8+ years of B2B marketing (preferably SaaS or enterprise software) with a focus on product marketing

• Knowledge of the higher education industry, ERPs, or EdTech a plus

• Experience successfully launching and growing products within payments, eCommerce, FinTech or Paytech business or college/university settings. Demonstrated track record of creating compelling value proposition / narrative. Advanced quantitative and analytical skills.

• Strong communicator; capable of effectively presenting ideas and selling concepts and tactics; excellent writer, proven ability to communicate effectively with executive-levels; ability to quickly understand needs and act on those needs

• Excellent cross-departmental relationship building (communication, negotiation, influencing, listening).

• Demonstrated ability to handle pressure, tension, ambiguity, changing priorities, and multiple viewpoints in a manner consistent with the company's core values

• Bachelor's degree required in business, marketing or a related discipline.

What Are Our Desired Skills and Capabilities?

• Skills / Knowledge - Having broad expertise or unique knowledge, uses skills to contribute to the development of company objectives and principles and to achieve goals in creative and effective ways. Having ownership of a function, account or matrix project management responsibilities, uses knowledge to ensure success, strengthen relationships, and expand the business.

• Job Complexity - Works on significant and unique issues where analysis of situations or data requires an evaluation of intangibles. Exercises independent judgment in methods, techniques and evaluation criteria for obtaining results. Creates formal networks involving coordination among groups, both internal and external.

• Supervision - Acts independently to determine methods and procedures on new or special assignments.

Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.
Headquartered in Atlanta, Georgia with more than 8,500 employees worldwide, Global Payments is a member of the S&P 500 with merchants and partners in 30 countries throughout North America, Europe, the Asia-Pacific region and Brazil.

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Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [e-mail].