Sr Product Marketing Manager

Deltek, Inc.; Virginia, Fresno (MN, CA); Remote; USD 98,000 - 172,000; Full time

Job summary

A leading company is seeking a Senior Product Marketing Manager to drive the go-to-market strategy for GovCon software solutions. This role requires expertise in the government contracting industry and involves creating compelling value propositions and sales enablement materials. The ideal candidate will have a strategic mindset and strong communication skills to effectively engage with various stakeholders.

Benefits

Healthcare benefits

401(k) plan and company match

Paid vacation time

Tuition reimbursement

Qualifications

• 5+ years of product marketing experience, preferably in B2B software.
• Deep understanding of the GovCon industry.

Responsibilities

• Own and execute the GTM strategy for GovCon solutions.
• Develop differentiated messaging and positioning.

Skills

Communication

Market Research

Project Management

Job description

15-May-2025

Senior Product Marketing Manager - GovCon Solutions

US Remote

10320BR

Company Summary

As the recognized global standard for project-based businesses, Deltek delivers software and information solutions to help organizations achieve their purpose. Our market leadership stems from the work of our diverse employees who are united by a passion for learning, growing and making a difference. At Deltek, we take immense pride in creating a balanced, values-driven environment, where every employee feels included and empowered to do their best work. Our employees put our core values into action daily, creating a one-of-a-kind culture that has been recognized globally. Thanks to our incredible team, Deltek has been named one of America's Best Midsize Employers by Forbes, a Best Place to Work by Glassdoor, a Top Workplace by The Washington Post and a Best Place to Work in Asia by World HRD Congress. www.deltek.com

Business Summary

Deltek Product Strategy is a team with a passion for delivering solutions to power success for project-based businesses. We use research and innovation to build products and experiences that connect processes across the entire project lifecycle. We are thought leaders who have a deep understanding of our customers, their industries and the challenges they face. Join us as we bring Deltek solutions to the market to help our customers achieve operational excellence.

Position Responsibilities

We are seeking a strategic and results-driven Senior Product Marketing Manager to lead the go-to-market strategy for our GovCon software solutions. This individual contributor role is ideal for a seasoned product marketer with deep knowledge of the government contracting (GovCon) industry and a passion for translating complex solutions into compelling value propositions.
Key Responsibilities:

• Go-to-Market Strategy: Own and execute the GTM strategy for your assigned GovCon solution, aligning with product management, sales, and customer success teams.
• Messaging & Positioning: Develop differentiated messaging and positioning that resonates with government contractors and clearly articulates our value.
• Sales Enablement: Create and deliver sales tools, pitch decks, and training to empower our sales teams.
• Content Creation: Develop compelling content for webinars, presentations, and digital campaigns that drive awareness and demand.
• Market Intelligence: Conduct market research, competitive analysis, and customer interviews to inform product strategy and marketing plans.
• Pricing & Packaging: Collaborate with product and finance teams to define pricing and packaging strategies that align with customer needs and market dynamics.
• Industry Evangelism: Represent Deltek at industry events, webinars, and customer forums as a subject matter expert and thought leader.
• Cross-Functional Leadership: Partner closely with product management, demand generation, and customer success to ensure alignment and execution.

Qualifications

• 5+ years of product marketing experience, preferably in B2B software, SaaS experience is a plus
• Deep understanding of the GovCon industry, preferably including the A&D manufacturing vertical and/or the contract pricing and estimating proposal process.
• Proven experience in developing and executing GTM strategies for product launches and version releases, including messaging/positioning, sales collateral, and organizational enablement materials.
• Very strong written and presentation and communication skills, with experience delivering content to both internal and external audiences.
• Demonstrated ability to conduct market research, stay up-to-date on industry trends, emerging technologies, and competitive developments, and translate insights into actionable strategies.
• Experience collaborating closely with the product management team to align product marketing strategies with major feature launches and customer needs.
• Excellent organization and time management skills with the ability to prioritize effectively.
• Ability to work in a matrixed organization (with product management, corporate and demand marketing, and sales) with positive influence.
• Desire to continue to learn and develop skills as a product marketer.
• Understand how to leverage GenAI tools to gain efficiency in everyday product marketing tasks.
• Preferred: Prior people management experience or team leadership in a product marketing capacity.

Compensation Information

The U.S. salary range for this position is $98000.00 - $171500.00. This range is subject to change as Deltek takes a number of factors into consideration when determining individual base pay, such as location, job-related knowledge, skills and experience. Certain roles are eligible for additional rewards, including incentive compensation and equity.

Benefits and perks listed here may vary depending on the nature of employment with Deltek. Employees have access to healthcare benefits, a 401(k) plan and company match, paid vacation time and holidays, well-living programs, short-term and long-term disability coverage, basic life insurance and tuition reimbursement.

Travel Requirements

20%

Compliance Requirements

Certain roles may have additional privacy, security and compliance requirements to the extent they support Costpoint GCCM or similar product offerings.

EEO Statement

Deltek, Inc. is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

E-Verify Statement

Deltek, Inc., utilizes the E-Verify program with every potential new hire. This makes it possible for us to make certain that every employee who works for Deltek is eligible to work in the United States. To learn more about E-Verify you can call 1-800-255-7688 or visit their website by clicking the logo below. E-Verify is a registered trademark of the United States Department of Homeland Security.

Applicant Privacy Notice

Deltek is committed to the protection and promotion of your privacy. In connection with your application for employment with us at Deltek, it is necessary for us to collect, store and use information about you ("Personal Data") to administer and evaluate your application. We are the "controller" of the Personal Data you provide us and will process any such Personal Data in accordance with applicable law and the statements contained in this Employment Candidate Privacy Notice. Additionally, we have not sold and do not sell Personal Data you provide to us through the job application process.