North America Field Marketing Lead — Executive & ABM Programs

Workato; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Workato in San Francisco is seeking an exceptional Senior Field Marketing Manager to lead our North America field marketing strategy. You will own events, executive programs, and regional activations that connect Workato sales with prospects, customers, partners, and the developer community to drive logos and fuel pipeline.

You will partner with Sales, Demand Gen, and Product Marketing to design programs, manage budgets, and report on ROI. Travel across North America is expected about 25–40%.

Qualifications

• 5–8+ years of B2B field marketing, event marketing, or demand generation experience in enterprise SaaS.
• Proven track record designing and executing regional programs that contribute to pipeline and bookings targets.
• Experience owning a field marketing budget, including forecasting, vendor negotiation, and ROI reporting.
• Demonstrated success planning executive-level programs (briefings, roundtables, advisory events) for enterprise audiences.
• Familiarity with ABM principles and partnering with sales on account-level strategy.

Responsibilities

• Own the strategy and end-to-end execution of events, experiences and executive programs across North America.
• Partner with Sales, Demand Gen, Product Marketing to ensure programs drive pipeline and ROI.
• Design and lead executive briefings, roundtables, and account-based field programs with sales leadership and the ABM team.
• Build and scale our sales enablement event motion, including training, webinars, and workshops.
• Lead regional field activations—dinners, sponsorships, and co-branded events with partners and customers.

Skills

B2B field marketing

Executive program design

ABM / account-based marketing

Cross-functional collaboration

Budget forecasting

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce

Marketo

Cvent

Job description

Workato in San Francisco is seeking an exceptional Senior Field Marketing Manager to lead our North America field marketing strategy. You will own events, executive programs, and regional activations that connect Workato sales with prospects, customers, partners, and the developer community to drive logos and fuel pipeline.

You will partner with Sales, Demand Gen, and Product Marketing to design programs, manage budgets, and report on ROI. Travel across North America is expected about 25–40%.