Senior Field Marketing Leader, Remote Multi-Market Growth

Intuit, Inc.; Springfield (IL); Remote; USD 177,000 - 240,000; Full time

Job summary

Intuit, Inc. is seeking a Principal, Field Marketing to lead strategy, agency management, and in‑market activation for Spring's expansion into 58 flagship locations.

You will own four markets, build a calendar, and partner with cross‑functional teams to ensure integrated, measurable field programs.

This player‑coach role requires a strategic operator who can scale programs, develop teams, and deliver results in a fast‑moving environment.

Qualifications

• 10+ years of field marketing, local marketing, or experiential marketing experience.
• Demonstrated experience managing field marketing agency partners and multi‑million‑dollar budgets.
• Proven track record launching physical retail locations or stores at scale—in a multi‑market context.
• Experience managing and developing direct reports, including remote team members.

Responsibilities

• Own field marketing strategy across four must‑win markets: New York, Los Angeles, Dallas–Fort Worth, and Chicago.
• Build and maintain the always‑on field marketing calendar with market‑level event scheduling and cross‑functional visibility.
• Develop and execute the go‑to‑market strategy for field activations including grand openings and partner activations.
• Lead market‑level performance analysis and translate findings into ongoing strategy refinements.
• Own the All Terrain Collective relationship — SOW management, briefing, performance accountability.
• Manage budget allocation across DMAs; oversee 85% concentrated investment model and 15% strategic reserve.
• Cultivate and manage relationships with local production partners, vendors, and community organizations.
• Lead grand opening field marketing execution across all store openings — co‑produced with ATC and Spring team.
• Coordinate cross‑functionally with Stores Experience, Retail Marketing, and Programming to ensure GO execution is integrated and on‑brand.
• Own the attribution and measurement infrastructure for field marketing — DMA CID tracking and unified QR.
• Design and manage holdout market measurement; isolate field contribution to traffic and conversion by DMA.
• Deliver in‑market effects decomposition before end of season with Media and Analytics.
• Manage a team of direct reports spanning creative, copy/strategy, and production operations.
• Set clear goals, provide regular feedback, and support each member's development.

Skills

Field marketing

Agency management

Multi-market leadership

Budget management

Job description

Intuit, Inc. is seeking a Principal, Field Marketing to lead strategy, agency management, and in‑market activation for Spring's expansion into 58 flagship locations.

You will own four markets, build a calendar, and partner with cross‑functional teams to ensure integrated, measurable field programs.

This player‑coach role requires a strategic operator who can scale programs, develop teams, and deliver results in a fast‑moving environment.