Senior Field Marketing Leader – Remote & Multi-Market Activation

Intuit, Inc.; Augusta (ME); À distance; USD 161 000 - 218 000; Plein temps

Résumé du poste

Intuit, Inc. in the United States is seeking a Principal, Field Marketing for Spring, our internal creative and retail expansion team.

You’ll own field strategy, agency management, and in-market activation across four must-win markets, building traffic and local credibility with flagship openings and events. You’ll lead an 10+ year field marketing leader with a small team, collaborate with Media, CRM, Stores Operations, and cross-functional partners, and design measurement frameworks to prove

Qualifications

• 10+ years of field marketing, local marketing, or experiential marketing experience.
• Proven experience managing field marketing agency partners and multi-million-dollar budgets.
• Track record launching physical retail locations or stores at scale in multi-market contexts.
• Experience managing and developing direct reports, including remote team members.
• Strong cross-functional collaborator—comfortable with creative, media, ops, legal, and executive stakeholders.
• Data-fluent: able to build measurement frameworks and translate data into strategic decisions.
• Excellent project management skills; able to run multiple workstreams simultaneously in a fast-moving environment.

Responsabilités

• Own field marketing strategy across four must-win markets: New York, Los Angeles, Dallas-Fort Worth, and Chicago.
• Build and maintain the always-on field marketing calendar with market-level event scheduling.
• Develop and execute the go-to-market strategy for field activations including grand openings, community events, brand partnerships, and expert-led programming.
• Lead market-level performance analysis and translate findings into ongoing strategy refinements.
• Own the All Terrain Collective relationship—SOW management, briefing, performance accountability, and day-to-day partnership.
• Manage budget allocation across primary DMAs; own the 85% concentrated investment model and 15% strategic reserve.
• Cultivate and manage relationships with local production partners, vendors, and community organizations.
• Lead grand opening field marketing execution across all store openings—co-produced with ATC and the Spring team.
• Coordinate cross-functionally with Stores Experience, Retail Marketing, and Programming to ensure GO execution is integrated and on-brand.
• Own the attribution and measurement infrastructure for field marketing—localized CLPs, DMA-level CID tracking, Field source flag, and unified QR.
• Manage a team of direct reports spanning creative, copy/strategy, and production operations.

Connaissances

Field Marketing

Agency Management

Multi-Market Launch

People Management

Cross-functional Collaboration

Data-driven

Strategic Thinking

Outils

Monday.com

Asana

Description du poste

Intuit, Inc. in the United States is seeking a Principal, Field Marketing for Spring, our internal creative and retail expansion team.

You’ll own field strategy, agency management, and in-market activation across four must-win markets, building traffic and local credibility with flagship openings and events. You’ll lead an 10+ year field marketing leader with a small team, collaborate with Media, CRM, Stores Operations, and cross-functional partners, and design measurement frameworks to prove