Senior Field Marketing Lead — Remote, Multi-Market Growth

Intuit; Springfield (IL); À distance; USD 177 000 - 240 000; Plein temps

Résumé du poste

Intuit's Spring team seeks a Principal, Field Marketing to shape strategy and lead in-market activation across four major markets. You will guide agency partners, manage a small team, and ensure field activities align with cross-functional goals in creative, media, and stores operations.

You will establish measurement frameworks, drive calendar execution, and influence multi-market programs from grand openings to expert-led events, while optimizing budgets and partnerships for impact.

Qualifications

• 10+ years of field marketing, local marketing, or experiential marketing experience.
• Demonstrated experience managing field marketing agency partners and multi-million-dollar budgets.
• Proven track record launching physical retail locations or stores at scale—ideally in a multi-market context.
• Experience managing and developing direct reports, including remote team members.
• Strong cross-functional collaborator — comfortable working with creative, media, ops, legal, and executive stakeholders.
• Data-fluent: able to build measurement frameworks, read performance dashboards, and translate data into strategic decisions.
• Excellent project management skills; able to run multiple workstreams simultaneously in a fast-moving environment.

Responsabilités

• Own field marketing strategy across four must-win markets: New York, Los Angeles, Dallas-Fort Worth, and Chicago.
• Build and maintain the always-on field marketing calendar — market-level event scheduling with full cross-functional visibility.
• Develop and execute the go-to-market strategy for field activations including grand openings, community events, brand partnership activations, and expert-led programming support.
• Lead market-level performance analysis and translate findings into ongoing strategy refinements.
• Own the All Terrain Collective relationship — SOW management, briefing, performance accountability, and day-to-day partnership.
• Manage budget allocation across primary DMAs; own the 85% concentrated investment model and 15% strategic reserve.
• Cultivate and manage relationships with local production partners, vendors, and community organizations.
• Lead grand opening field marketing execution across all store openings — full productions at flagship locations, lighter activations at retail stores.
• Coordinate cross-functionally with Stores Experience, Retail Marketing, and Programming to ensure GO execution is integrated and on-brand.
• Own the attribution and measurement infrastructure for field marketing — localized CLPs, DMA-level CID tracking, Field source flag, and unified QR.
• Design and manage holdout market measurement; isolate field contribution to traffic and conversion by DMA.
• Deliver in-market effects decomposition before end of season in partnership with Media and Analytics.
• Manage a team of direct reports spanning creative (art direction), copy/strategy, and production operations.
• Set clear goals, provide regular feedback, and support each team member’s development and performance.
• Build a collaborative, high-accountability team culture consistent with Spring's operating principles.

Connaissances

Field marketing leadership

Agency management

Multi-market execution

Data-driven decision making

Cross-functional collaboration

People management

Outils

Monday.com

Asana

Description du poste

Intuit's Spring team seeks a Principal, Field Marketing to shape strategy and lead in-market activation across four major markets. You will guide agency partners, manage a small team, and ensure field activities align with cross-functional goals in creative, media, and stores operations.

You will establish measurement frameworks, drive calendar execution, and influence multi-market programs from grand openings to expert-led events, while optimizing budgets and partnerships for impact.