Senior Manager, Field Marketing

Bloom Energy; San Jose (CA); On-site; USD 164,000 - 236,000; Full time

Job summary

Bloom Energy, located in San Jose, CA, is seeking a Senior Manager, Field Marketing to build integrated marketing programs that drive pipeline and revenue growth. The ideal candidate will develop customer-focused campaigns and manage field events while aligning closely with sales.

This role requires over 10 years of experience in B2B field marketing along with a strong understanding of ABM strategies and digital channels. The salary range for this position is $164,000 to $236,000 annually, plus standard company benefits.

Qualifications

• 10+ years of experience in a B2B field marketing role.
• Proven success in enterprise sales environments.
• Strong grasp of marketing automation and digital channels.

Responsibilities

• Develop data-driven, customer-obsessed multi-channel campaigns.
• Manage events and build field marketing programs.
• Align marketing strategies with sales goals.

Skills

B2B field marketing

ABM strategy execution

Digital marketing channels

Cross-functional collaboration

Analytical skills

Event management

Education

BS/BA degree

Tools

HubSpot

Salesforce

6Sense

Job description

Bloom Energy is a leading provider of clean, reliable, and affordable energy solutions. We are looking for a Senior Manager, Field Marketing to build and lead integrated programs that drive pipeline and accelerate revenue across key customer segments.

Location: San Jose, CA.

Responsibilities

• Develop and continuously refine data-driven, customer-obsessed multi-channel campaigns that engage key contacts at target accounts and generate sales opportunities.
• Build events (owned and third-party) as part of the pipeline engine, managing pre-, during-, and post-engagement flows.
• Develop regional field marketing programs and forecast to meet revenue requirements.
• Create end-to-end program content, including promotion and nurture emails, landing pages, direct mail, ABM tactics, ads, and sales enablement materials.
• Write playbooks, nurture scripts, and collateral to maximize marketing campaigns for sales, BDRs, and other frontline teams.
• Manage lead handoff and ensure all leads from events meet SLAs and conversion targets.
• Own full-scope event planning, pipeline/outcome forecasting, project management, and logistics from research and planning to post-event follow-up.
• Oversee vendor management/negotiation, sales enablement, data cleansing/tracking, build and track SFDC reports, HubSpot setup, and asset maintenance.
• Project‑manage marketing content creation (webpages, emails, direct mail, event content, etc.) across marketing, sales, and design teams.
• Align marketing with sales to maximize integrated efforts and support shared goals; act as primary liaison between Field Sales and Marketing.
• Work closely with sales to understand target accounts, segment/region needs, and build field events and ABM programs that grow pipeline.
• Manage budget, report quarterly results, influence pipeline, campaign performance, and uncover insights to improve ROI.
• Allocate resources to drive maximum impact across programs and channels.
• Lead a comprehensive ABM strategy, targeting high‑value segments with personalized, high‑impact campaigns.
• Collaborate with sales leaders and frontline teams for timely lead follow-up and integration of insights into campaigns.
• Build a demand generation engine that aligns marketing, sales, BDRs, and RevOps around shared goals.

Qualifications

• BS/BA degree and 10+ years of experience in a B2B field marketing role.
• Proven success building pipeline and accelerating revenue within enterprise sales environments.
• Experience with ABM strategy and execution, especially in technical or complex sales cycles.
• Proficiency with marketing automation, CRM, and attribution platforms such as HubSpot, 6Sense, and Salesforce.
• Strong grasp of digital marketing channels, including paid media and email.
• Excellent cross‑functional collaboration skills and ability to handle multiple projects simultaneously.
• Highly analytical, metrics‑driven, and skilled at translating data into action.
• Event management experience: ability to carry, lift, and lower assets weighing up to 50 lbs.
• Willingness to travel up to 30% of the time.

Salary Range: $164,000.00 – $236,000.00 (plus standard company benefits).

Bloom Energy is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or disability. Bloom Energy makes reasonable accommodations for qualified applicants with disabilities unless undue hardship would result.