Senior Field Marketing Lead — Events & Pipeline

Socure; San Francisco (CA); On-site; USD 135,000 - 165,000; Full time

Job summary

Socure, based in San Francisco, seeks a Senior Field Marketing Manager to lead our event-driven pipeline generation. This role sits at the nexus of field marketing, account engagement, and sales development, coordinating closely with MDR, Vertical Marketing, and Sales teams to ensure seamless pre- and post-event engagement.

You will drive revenue through hosted and third-party events, manage onsite logistics, and coordinate executive meetings for 50–80 events per year, spanning VIP 1:1 meetings

Qualifications

• 5+ years in field marketing roles including event planning, account-based marketing, or trade show management.
• Proven ability to manage multiple events simultaneously from VIP roundtables to large conferences.
• Strong understanding of event marketing, lead generation, and audience engagement strategies.
• Excellent project management, budgeting, and negotiation skills.
• Experience managing event production, sponsorships, and vendor partnerships.

Responsibilities

• Partner with Field Marketing, GTM Pods, and Vertical Marketing to develop our event strategy and enable Sales.
• Own the event planning and execution for 40–60 annual hosted & 3rd party events and summits.
• Coordinate with external vendors to negotiate contracts, meet deadlines and deliverables, and manage budgets.
• Build and manage outbound sequences to drive attendance and set meetings with target accounts.
• Create opportunity overviews and clear instructions for our executive team in attendance.
• Manage attendee engagement, meeting status, and follow-up actions to drive revenue.
• Analyze ROI metrics such as attendee conversion, pipeline generated, and revenue achieved.
• Coordinate post-event results and follow-up activities within SLAs.

Skills

Event planning

Account-based marketing

B2B SaaS knowledge

Budgeting

Vendor management

Cross-functional collaboration

Apollo outreach

Tools

Cvent

Eventbrite

Salesforce

Marketo

Job description

Socure, based in San Francisco, seeks a Senior Field Marketing Manager to lead our event-driven pipeline generation. This role sits at the nexus of field marketing, account engagement, and sales development, coordinating closely with MDR, Vertical Marketing, and Sales teams to ensure seamless pre- and post-event engagement.

You will drive revenue through hosted and third-party events, manage onsite logistics, and coordinate executive meetings for 50–80 events per year, spanning VIP 1:1 meetings