Remote Field Marketing Lead: Pipeline & Events

Further; Midland (TX); Remote; USD 100,000 - 125,000; Full time

Benefits offered by this job

Remote-first culture

Job summary

Further is seeking a Field Marketer to build and scale a high-impact field marketing engine that drives pipeline nationwide for Senior Living. This role owns regional conference strategy, planning, and execution, coordinating with Sales and Marketing to turn in-person conversations into measurable demand.

You’ll manage the annual calendar, budget, messaging, sponsorships, staffing, and post-event follow-up, ensuring a consistent brand presence while tailoring messages regionally.

Qualifications

• 3–5+ years of experience in Field Marketing, Event Marketing, or Demand Generation.
• Experience owning national or multi-region field marketing programs.
• Proven ability to tie events directly to pipeline and revenue impact.
• Strong project management skills with the ability to juggle multiple events, regions, and stakeholders.
• A data-driven mindset—you think in terms of ROI, pipeline, and outcomes, not just activities.
• Comfort working in a fast-paced, high-growth environment with significant ownership and autonomy.

Responsibilities

• Drive Field Marketing Strategy & Planning
• Develop and execute Further’s national field marketing strategy in partnership with Sales and Marketing leadership.
• Identify, prioritize, and tier regional and state-level conferences based on ROI and pipeline potential.
• Own the annual field marketing calendar and budget across all regions.
• Execute High-Impact Regional Events
• Own Further’s end-to-end presence at regional conferences and association events nationwide.
• Manage all aspects of event execution, including sponsorship selection, booth strategy, messaging, staffing, pre-event promotion, on-site engagement, and post-event follow-up.
• Ensure a consistent, high-quality brand presence while tailoring messaging to regional audiences.
• Drive Pipeline & Revenue Impact
• Partner closely with Sales to align field efforts with territories, target accounts, and revenue goals.
• Design field programs that convert conversations into demos and opportunities, including on-site meeting booking, event-specific CTAs, and regional nurture campaigns.
• Track and report on event-sourced pipeline, influenced revenue, and ROI by event and region.
• Engage People & Drive In-Person Connections
• Act as the face of Further at live events, confidently engaging attendees through in-the-moment conversations and group interactions.
• Initiate and sustain high-quality, real-time conversations that surface needs and create immediate sales opportunities.
• Actively work event floors, receptions, and sessions to identify high-intent prospects and facilitate introductions.
• Partner with Sales on-site to convert live conversations into booked meetings and demos.
• Represent Further with energy, credibility, and warmth in dynamic, in-person environments.
• Build Relationships & Collaborate Cross-Functionally
• Serve as Further’s primary marketing contact for regional and state Senior Living associations.
• Develop long-term partnerships that include sponsorships, speaking opportunities, workshops, and co-marketing.
• Collaborate closely with Sales, Product Marketing, and Design to ensure field messaging aligns with GTM priorities and brand standards.

Skills

Field Marketing

Job description

Further is seeking a Field Marketer to build and scale a high-impact field marketing engine that drives pipeline nationwide for Senior Living. This role owns regional conference strategy, planning, and execution, coordinating with Sales and Marketing to turn in-person conversations into measurable demand.

You’ll manage the annual calendar, budget, messaging, sponsorships, staffing, and post-event follow-up, ensuring a consistent brand presence while tailoring messages regionally.