Senior Field Marketing & Experiential Lead

Opal Security; San Francisco (CA); On-site; USD 180,000 - 250,000; Full time

Job summary

Opal Security in San Francisco is seeking an experienced Field and Event Marketing Lead to shape our experiential program for security and identity platforms. You will own end-to-end event strategy, ROI, and speaker coordination, delivering pipeline-ready opportunities.

The role requires 5+ years in B2B SaaS marketing, data-driven decision making, and the ability to work with executives and technical speakers to translate practitioner needs into compelling agendas and formats.

Qualifications

• 5+ years field/event marketing in B2B SaaS, ideally security or infrastructure.
• Track record measured in pipeline and opportunities, not leads or attendance.
• Run intimate exec formats (dinners, roundtables) a CEO and investors will attend.
• Own budget and defend event kill/keep decisions with data.
• Translate practitioner agenda with speakers.

Responsibilities

• Own Opal's field and experiential motion end to end as a pipeline channel.
• Run the booth plus activation portfolio across identity events and practitioner events.
• Own the dinner and intimate format program start to finish.
• Manage speaker operations and CFP submissions, with our technical speakers as a critical asset.
• Own the regional event calendar, budget allocation, and per event ROI modeling.
• Coordinate partner hosted and co-branded events with channel partners, tied to the channel pipeline goal.
• Own the event to pipeline handoff to SDRs and AEs so programs convert to opportunities.

Skills

Field Marketing

Event Marketing

B2B SaaS

Pipeline focus

Budget management

Job description

Opal Security in San Francisco is seeking an experienced Field and Event Marketing Lead to shape our experiential program for security and identity platforms. You will own end-to-end event strategy, ROI, and speaker coordination, delivering pipeline-ready opportunities.

The role requires 5+ years in B2B SaaS marketing, data-driven decision making, and the ability to work with executives and technical speakers to translate practitioner needs into compelling agendas and formats.