Senior Field Marketing & Channel Strategy Lead

Glow; Palo Alto (CA); Presencial; USD 150.000 - 220.000; Jornada completa

Descripción de la vacante

Glow, a California-based security software company, is seeking a Senior Field Marketing Manager to own the field and event programs that accelerate pipeline. You will partner with Sales and Leadership to shape strategy, plan and execute large-scale tradeshows and in-person experiences, and build scalable playbooks that can be rolled out across teams.

You’ll design audience-focused campaigns, manage budgets with ROI discipline, and implement systems for registration, lead routing, and post-event

Formación

• 8+ years of B2B marketing experience, with 4+ years in field or event marketing.
• Experience owning and executing large-scale tradeshows and high-volume field programs.
• Demonstrated success driving pipeline and revenue through event programs.
• Experience managing budgets and forecasting ROI.
• Proven people manager with experience leading and developing direct reports.
• Experience in high-growth B2B SaaS environments.
• Familiarity with Salesforce and marketing automation platforms.

Responsabilidades

• Strategy & Ownership: Align event investments to territory and account priorities; develop scalable playbooks for event planning, activation, and follow-up.
• Operational Excellence: Build and manage event budgets with ROI discipline; create standardized planning, tracking, and post-event follow-up processes; implement scalable registration, lead routing, and SLA enforcement; drive pre- and post-event enablement across Sales.
• Data & Performance Management: Define and track KPIs (pipeline, revenue attribution, cost per opportunity, event ROI, meeting conversion); deliver executive reporting; optimize channel mix based on data; leverage marketing automation and CRM to measure impact.

Conocimientos

B2B marketing

Field marketing

Event marketing

Budget management

Salesforce

Marketing automation

People management

Herramientas

Salesforce

Marketing automation platforms

Descripción del empleo

Glow, a California-based security software company, is seeking a Senior Field Marketing Manager to own the field and event programs that accelerate pipeline. You will partner with Sales and Leadership to shape strategy, plan and execute large-scale tradeshows and in-person experiences, and build scalable playbooks that can be rolled out across teams.

You’ll design audience-focused campaigns, manage budgets with ROI discipline, and implement systems for registration, lead routing, and post-event