Senior Field & Channel Marketing Lead — West (Remote)

Multicoin; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Glow seeks a Senior Field Marketing Manager to lead field and experiential programs across the West region. You’ll shape event strategy, build scalable playbooks, and partner with Sales to accelerate deals and strengthen customer relationships.

You’ll own budgets, measure ROI, and drive pipeline through strategic event programs in a fast-growing, SaaS environment. Remote work option with national scope.

Qualifications

• 8+ years of B2B marketing experience, with 4+ years in field or event marketing.
• Proven track record in large-scale tradeshows and high-volume field programs.
• Experience driving pipeline and revenue through event programs.
• Experience managing budgets and forecasting ROI.
• Proven people manager with experience leading direct reports.
• Experience in high-growth B2B SaaS environments.
• Familiarity with Salesforce and marketing automation platforms.

Responsibilities

• Partner with Sales to align event investments with territory priorities.
• Develop scalable playbooks for event planning, activation, and follow-up.
• Build and manage event budgets with ROI discipline.
• Create standardized planning, tracking, and post-event follow-up processes.
• Implement scalable registration, lead routing, and SLA enforcement.
• Drive pre-event enablement and post-event follow-up with Sales.
• Define and track KPIs: pipeline, revenue attribution, cost per opportunity, event ROI, meeting conversion.
• Deliver executive-level reporting and insights.
• Optimize channel mix based on performance data.
• Leverage CRM and marketing automation to measure impact.

Skills

B2B marketing

Field marketing

Event marketing

Tradeshow management

ROI forecasting

Budget management

People management

CRM & marketing automation

Tools

Salesforce

Marketing automation platforms

Job description

Glow seeks a Senior Field Marketing Manager to lead field and experiential programs across the West region. You’ll shape event strategy, build scalable playbooks, and partner with Sales to accelerate deals and strengthen customer relationships.

You’ll own budgets, measure ROI, and drive pipeline through strategic event programs in a fast-growing, SaaS environment. Remote work option with national scope.