Senior Field & Channel Marketing Lead – West

Glow; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Glow in Oregon is seeking a Senior Field Marketing Manager to own strategy and execution of field programs and large-scale tradeshows, building scalable processes that accelerate deals and deepen customer relationships. You bring 8+ years in B2B marketing, 4+ years in field or event marketing, proven ROI and budget discipline, and SaaS experience.

Familiarity with Salesforce and marketing automation is preferred.

Qualifications

• 8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing.
• Experience owning and executing large-scale tradeshows and high-volume field programs.
• Proven success driving pipeline and revenue through event programs.
• Experience managing budgets and forecasting ROI.
• Proven people manager with experience leading and developing direct reports.
• Experience in high-growth B2B SaaS environments.
• Familiarity with Salesforce and marketing automation platforms.
• The Glow Mindset: ownership, accountability, collaboration, and impact.

Responsibilities

• Strategy & Ownership: partner with Sales leadership to align event investments to territory and account priorities; develop scalable playbooks for event planning and follow-up.
• Operational Excellence: build and manage event budgets with ROI discipline; create standardized planning, tracking, and post-event follow-up; implement registration tracking, lead routing, and SLA enforcement; drive pre-event enablement and post-event follow-up rigor.
• Data & Performance Management: define and track KPIs including pipeline generated and influenced, revenue attribution, cost per opportunity, event ROI, and meeting conversion rates; deliver executive-level reporting and insights; optimize channel mix based on performance data; leverage marketing automation and CRM to measure impact.

Skills

B2B marketing

Field marketing

Event programs

Pipeline development

Cross-functional collaboration

Data-driven decisions

People management

SaaS experience

Salesforce familiarity

Tools

Salesforce

Marketing automation platforms

Job description

Glow in Oregon is seeking a Senior Field Marketing Manager to own strategy and execution of field programs and large-scale tradeshows, building scalable processes that accelerate deals and deepen customer relationships. You bring 8+ years in B2B marketing, 4+ years in field or event marketing, proven ROI and budget discipline, and SaaS experience.

Familiarity with Salesforce and marketing automation is preferred.