Senior Field & Channel Marketing Leader

Glow; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Glow is seeking a Senior Field Marketing Manager to join its Marketing team. You will own strategy, execute large-scale field programs and events, and build scalable infrastructure to accelerate deals and deepen customer relationships.

You’ll collaborate with sales and leadership to design experiences, segment audiences, and measure performance while scaling the marketing playbooks for future growth. 8+ years in B2B marketing preferred.

Qualifications

• Eight-plus years of B2B marketing experience with four-plus years in field or event marketing.
• Experience owning and executing large-scale tradeshows and high-volume field programs.
• Proven ability to drive pipeline and revenue through event programs.
• Experience managing budgets and forecasting ROI; leadership of direct reports.
• Experience in high-growth B2B SaaS environments; familiar with CRM & marketing automation.

Responsibilities

• Strategy & Ownership: Align event investments with territory and account priorities.
• Develop scalable playbooks for event planning, activation, and follow-up.
• Operational Excellence: Build and manage event budgets with ROI discipline.
• Create standardized processes for planning, tracking, and post-event follow-up.
• Implement scalable systems for registration tracking, lead routing, and SLA enforcement.
• Drive pre-event enablement and post-event follow-up rigor across Sales teams.
• Data & Performance Management: Define and track KPIs including pipeline, revenue attribution, and event ROI.
• Deliver executive-level reporting and insights.
• Continuously optimize channel mix based on performance data.
• Leverage marketing automation and CRM systems to measure impact.

Skills

B2B marketing

Field marketing

Event marketing

Budget management

ROI forecasting

People management

SaaS experience

Salesforce

Marketing automation

ABM experience

Tools

Salesforce

Marketing automation

Job description

Glow is seeking a Senior Field Marketing Manager to join its Marketing team. You will own strategy, execute large-scale field programs and events, and build scalable infrastructure to accelerate deals and deepen customer relationships.

You’ll collaborate with sales and leadership to design experiences, segment audiences, and measure performance while scaling the marketing playbooks for future growth. 8+ years in B2B marketing preferred.