Senior Field & Channel Marketing Manager

Escape Velocity (Ev3); United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Glow seeks a Senior Field Marketing Manager to lead field and experiential programs across the West region. You’ll shape event strategy, build scalable playbooks, and partner with Sales to accelerate deals and strengthen customer relationships.

You’ll own budgets, measure ROI, and drive pipeline through strategic event programs in a fast-growing, SaaS environment. Remote work option with national scope.

Qualifications

• 8+ years of B2B marketing experience, with 4+ years in field or event marketing.
• Proven track record in large-scale tradeshows and high-volume field programs.
• Experience driving pipeline and revenue through event programs.
• Experience managing budgets and forecasting ROI.
• Proven people manager with experience leading direct reports.
• Experience in high-growth B2B SaaS environments.
• Familiarity with Salesforce and marketing automation platforms.

Responsibilities

• Partner with Sales to align event investments with territory priorities.
• Develop scalable playbooks for event planning, activation, and follow-up.
• Build and manage event budgets with ROI discipline.
• Create standardized planning, tracking, and post-event follow-up processes.
• Implement scalable registration, lead routing, and SLA enforcement.
• Drive pre-event enablement and post-event follow-up with Sales.
• Define and track KPIs: pipeline, revenue attribution, cost per opportunity, event ROI, meeting conversion.
• Deliver executive-level reporting and insights.
• Optimize channel mix based on performance data.
• Leverage CRM and marketing automation to measure impact.

Skills

B2B marketing

Field marketing

Event marketing

Tradeshow management

ROI forecasting

Budget management

People management

CRM & marketing automation

Tools

Salesforce

Marketing automation platforms

Job description

Senior Field & Channel Marketing Manager (West)

Location

United States

Employment Type

Full time

Location Type

Remote

Department

Marketing

About Glow

Glow is on a mission to transform how enterprises proactively protect the modern endpoint with an agentic-first approach. Our platform gives security teams the visibility, context, and autonomous remediation they've never had before — across every endpoint, application, and AI tool in the environment. We move fast, we build things that matter, and we believe security should be a force multiplier for the business, not a bottleneck. Let's Glow.

About the Role …

This is a senior, high-impact role on Glow’s Marketing team, central to our pipeline strategy and go-to-market motion. As a Senior Field Marketing Manager, you'll be a key architect of how we show up in the field, owning a mix of strategy, execution of our event and field programs, while helping establish the foundational infrastructure and playbooks that will scale the team.

If you're a passionate field and experiential marketer looking for an opportunity to create extraordinary in-person experiences and build from the ground up, this is your chance to create innovative events that directly shape Glow's brand experience.

You'll collaborate closely with cross-functional stakeholders in sales and leadership to design experiences that accelerate deals and deepen customer relationships. You'll bring a strategic lens to audience segmentation, investment decisions, and program measurement, while also rolling up your sleeves to execute.

What You’ll Do …

• Strategy & Ownership

  • Partner closely with Sales leadership to align event investments to territory and account priorities

  • Develop scalable playbooks for event planning, activation, and follow-up

• Operational Excellence

  • Build and manage event budgets with strong ROI discipline

  • Create standardized processes for planning, tracking, and post-event follow-up

  • Implement scalable systems for registration tracking, lead capture, routing, and SLA enforcement

  • Drive pre-event enablement and post-event follow-up rigor across Sales teams

• Data & Performance Management

  • Define and track KPIs including:

    • Pipeline generated and influenced

    • Revenue attribution

    • Cost per opportunity

    • Event ROI

    • Meeting conversion rates

  • Deliver executive-level reporting and insights

  • Continuously optimize channel mix based on performance data

  • Leverage marketing automation and CRM systems to measure impact

What You’ll Bring …

• 8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing

• Experience owning and executing large-scale tradeshows and high-volume field programs

• Demonstrated success driving pipeline and revenue through event programs

• Experience managing budgets and forecasting ROI

• Proven people manager with experience leading and developing direct reports

• Experience in high-growth B2B SaaS environments

• Familiarity with Salesforce and marketing automation platforms

• The Glow Mindset: You take ownership, act with accountability, collaborate openly, and focus on delivering meaningful impact. You thrive in fast-moving environments, embrace ambiguity, and enjoy solving hard problems together.

You might also bring …

• Experience at a startup or hyper-growth company is preferred.

• Background designing and optimizing account-based marketing (ABM) motions in partnership with demand generation teams.

• Strong analytical and operational mindset — comfortable working in CRM and marketing automation systems

• Ability to operate both strategically and tactically

• Exceptional cross-functional collaboration skills

• Highly organized with strong project management capabilities

• Strong executive presence and comfort presenting performance metrics to leadership

• Passion for process improvement and scalable systems

At Glow, we believe our greatest strength is our people. We're committed to building an inclusive workplace where every team member feels welcomed, respected, and empowered to do their best work. We know that diverse backgrounds, experiences, and perspectives make us stronger as a company and better partners to our customers.

Glow is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an environment free from discrimination and harassment. We make all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law.