Senior Field Activation Lead — Experiential Marketing

Chobani; Alton (IL); On-site; USD 75,000 - 118,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

Health Savings Account (HSA)

Flexible Spending Accounts (FSA)

Tuition reimbursement

401k match

Fertility assistance

Childcare assistance

Parental leave (12 weeks)

Wellness resources

Paid time off (120 hours)

11 holidays

Volunteer time off

Job summary

Chobani is seeking a Sr. Specialist, Product Activation to oversee day-to-day execution of product sampling programs across key markets and events in the United States.

This hands-on role ensures flawless operational excellence in sampling vehicles, cold chain, inventory, and staffing to drive trial and retail conversion. Ideal candidates will be detail-oriented, proactive, and thrive in fast-moving field environments, maintaining brand integrity and safety standards while managing budgets and

Qualifications

• 1-2 years of experience in field marketing, experiential marketing, event operations, or sampling program management.
• Demonstrated experience managing logistics, vehicles, or cold storage systems (food and beverage industry experience preferred).
• Strong organizational, time management, and problem-solving skills.
• Comfortable working flexible hours, including early mornings, evenings, weekends, and travel, as needed.
• Hands-on mentality with a high standard for execution, safety, and brand integrity.
• Valid driver’s license and clean driving record (if operating sampling vehicles).

Responsibilities

• Lead the end-to-end execution of mobile sampling programs across key markets and events
• Oversee fleet vehicle scheduling, setup, cleanliness, and maintenance to ensure timely and consistent deployment
• Ensure compliance with food safety and cold chain protocols, including appropriate handling and temperature control of perishable products
• Maintain and organize all field marketing assets, uniforms, storage units, and equipment to ensure readiness and brand alignment
• Schedule, train, and manage brand ambassadors to deliver outstanding consumer experiences and uphold brand voice, tone, and values
• Conduct field visits to monitor performance, troubleshoot in real-time, and provide in-the-moment coaching when needed
• Create and distribute training tools and performance guidelines to ensure brand ambassadors are informed, confident, and prepared
• Partner with Sales and Retail Marketing to align sampling activations with key retail accounts, drive in-store trial, and support point-of-sale conversion
• Scout and coordinate high-foot-traffic activation locations such as gyms, festivals, campuses, cultural events, and transit hubs to maximize brand reach
• Monitor and report on key program metrics including number of samples distributed, consumer impressions, conversion rates, and qualitative field feedback
• Use data and observations to identify areas for operational efficiency and improved consumer impact
• Manage sampling budgets, vendor relationships, and field-related expenses with a focus on cost-effectiveness and scalability

Skills

Field marketing experience

Logistics coordination

Organizational skills

Problem-solving

Driver's license

Job description

Chobani is seeking a Sr. Specialist, Product Activation to oversee day-to-day execution of product sampling programs across key markets and events in the United States.

This hands-on role ensures flawless operational excellence in sampling vehicles, cold chain, inventory, and staffing to drive trial and retail conversion. Ideal candidates will be detail-oriented, proactive, and thrive in fast-moving field environments, maintaining brand integrity and safety standards while managing budgets and