Field Activation Specialist — Immersive Brand Experience

Chobani; Chicago (IL); On-site; USD 65,000 - 90,000; Full time

Job summary

Chobani is seeking a Sr. Specialist, Product Activation to lead day-to-day product sampling programs and ensure flawless field execution across sampling vehicles, cold chain, inventory, and staffing.

The role emphasizes operational excellence to drive trial, brand affinity, and retail conversion in fast-moving consumer environments. The ideal candidate thrives in a hands-on, detail-oriented, field-based setting with a focus on safety, brand integrity, and scalable processes.

Qualifications

• 1-2 years in field marketing, experiential marketing, event operations, or sampling program management.
• Strong organizational, time management, and problem-solving skills.
• Willingness to travel and work flexible hours (early mornings, evenings, weekends).

Responsibilities

• Lead end-to-end mobile sampling program execution across markets and events.
• Oversee fleet scheduling, setup, maintenance, and cleanliness for timely deployment.
• Ensure compliance with food safety and cold chain protocols for perishable products.
• Manage field assets, uniforms, storage units, and equipment to stay brand-matched.
• Schedule and train brand ambassadors and provide on-site coaching.
• Partner with Sales/Retail Marketing to align activations with accounts and drive in-store trial.
• Monitor metrics: samples distributed, impressions, conversions, and qualitative feedback.
• Manage budgets and vendor relationships for field-related expenses.

Job description

Chobani is seeking a Sr. Specialist, Product Activation to lead day-to-day product sampling programs and ensure flawless field execution across sampling vehicles, cold chain, inventory, and staffing.

The role emphasizes operational excellence to drive trial, brand affinity, and retail conversion in fast-moving consumer environments. The ideal candidate thrives in a hands-on, detail-oriented, field-based setting with a focus on safety, brand integrity, and scalable processes.