Senior Field ABM & Events Manager

Norm; New York (NY); Hybrid; USD 140,000 - 180,000; Full time

Benefits offered by this job

401(k) with employer match

Health, dental, and vision coverage

Unlimited PTO

Free lunch in the office daily

Employee referral bonus program

Job summary

Norm is seeking a Senior Field ABM and Events Manager in New York City to lead high-impact field programs for our AI-native law and professional services audiences. You will design, build, and scale a strategic field events program from the ground up, coordinating with senior stakeholders to drive pipeline growth and revenue.

You will own end-to-end execution, develop 1:1 and 1:many experiences, and continuously refine programs based on feedback and metrics.

Qualifications

• 5-7+ years of experience in field, events, or ABM marketing.
• Proven track record building and executing field marketing programs.
• Ability to engage senior leaders and multi-stakeholder teams.

Responsibilities

• Design the go-to-market strategy for field programs and ABM events.
• Own end-to-end execution of programs from concept to post-event follow-up.
• Drive cross-functional collaboration with ADs and FDLEs to run programs for key accounts.
• Create 1:1, 1:few, and 1:many field experiences (conferences, workshops, dinners).
• Partner with executives to align programming with GTM strategy and account dynamics.
• Identify and pursue new conferences and owned events to reach legal leaders.
• Deliver measurable outcomes across pipeline, account penetration, and revenue.

Skills

Field marketing

Event marketing

ABM marketing

Executive presence

Strategic thinking

Job description

About Norm

Norm builds AI-native professional services firms and the technology that powers them. Our mission is to help expert professionals deliver better work at greater scale.

Developing the technology and the firms together lets us rethink how work gets done, how teams operate and what clients can expect. Professional judgment and experience guide what we build, while advances in the technology expand what our firms can deliver. Our shared agentic platform connects that progress across teams and services.

Founded in 2023, Norm brings together experts across engineering, research, product, design and professional practice. Our legal and compliance platform serves institutions representing more than $35 trillion in combined assets under management.

Norm also powers Norm Law, LLP, an affiliated AI-native law firm whose attorneys advise leading institutions on complex corporate matters.
AI Fluency:
Norm prefers all team members to be fluent in AI. Successful candidates actively use AI in their day-to-day work to support thinking, creation, and problem-solving. They use it to improve the quality and speed of their work and to continuously refine how work gets done end-to‑end.
Candidates should be prepared to demonstrate and discuss their AI usage throughout the interview process, including concrete examples of tools, workflows, and outcomes. We look for practical, hands‑on experience, not theoretical familiarity.

This Role

The most impactful opportunities are often the hardest to get in front of. As our Senior Field ABM and Events Manager, you’ll partner directly with stakeholders across Norm Ai and Norm Law to run high‑impact field programs for our key audiences and execute 1:1 ABM plays for our most strategic clients. You’ll challenge the status quo in field marketing to create unique experiences and moments that identify new opportunities, build brand trust, and move deals forward.

The role will build the strategic field & ABM events program from the ground up. Expect increasing scope, budget, and responsibility as we scale.

What You’ll Do

• Design the strategy: Define the go-to-market strategy for field programs: what we do, where we show up, and how we win in this market

• Own end to end execution: Develop programs from scratch, execute flawlessly, and create meaningful engagement opportunities with leaders that drive pipeline growth and revenue

• Drive cross‑functional collaboration: You'll partner directly with ADs, and FDLEs (Forward‑Deployed Legal Engineers) to run high‑impact field programs across segments and execute 1:1 ABM plays for our most strategic accounts

• Build the programming: Design 1:1, 1:few, and 1:many field marketing experiences (conferences, client workshops, executive dinners, etc) that align to active opportunities and target accounts

• Partner and collaborate with executives: Drive executive Partner with senior executives, including C‑Suite, Advisory Board, and Partners, to understand account dynamics, GTM strategy, and programming gaps — actively shaping deal strategy, not just executing events

• Identify new opportunities: Drive both strategy and execution: identify existing and net‑new conferences, owned events, and field tactics that reach legal leaders most effectively, then run point from creative brainstorming through post‑event follow‑up

• Deliver results: Own outcomes across executive access, account penetration, opportunity acceleration, and pipeline growth

What We’re Looking For

Core Qualifications

• 5-7+ years of experience in field, events, or ABM marketing

• A track record of building an events strategy vs. simply managing an established calendar

• Creative and strategic thinking, you can turn a vague idea or goal into a concrete, compelling plan and see it through to execution

• Exceptional executive presences. You have the confidence to engage senior leaders as a peer, not just a planner, and you build credibility fast

• Strong ownership of programming, where to prioritize, how to move projects forward, and work quickly

Nice to Have

• Familiarity with AI, legal technology, regulation and policy, or another complex enterprise category

• An established network across vendors, production, and other teams to help execute events

• Managed an events program for a fast‑paced, growing enterprise business

What Success Looks Like

30 Days

• Develop a strong understanding of Norm’s GTM model, business priorities, audiences, and existing event commitments

• Build relationships with key internal stakeholders and assess current partners, processes, and capabilities

60 Days

• Present a prioritized field and ABM events strategy, including where Norm should host, partner, sponsor, and build net new programming

• Define initial concepts, target audiences, content packages, budgets, and success measures for priority programs

90 Days

• Establish a clear roadmap for Norm’s strategic event programming

• Move the first priority program into execution with aligned stakeholders, ownership, timelines, and measurement

Compensation and Benefits

Base Salary: $140K - $180K

The range displayed in this job posting reflects the minimum and maximum target for new‑hire salary for this position. Within the range, individual pay is determined by various factors, including job‑related skills, experience, and relevant education or training

Equity: Included

Benefits: 401(k) with employer match; health, dental, and vision coverage; unlimited paid time off; free lunch in the office daily; and an employee referral bonus program

Relocation: [If applicable] Financial support to ease your move to New York City, designed to make the transition smooth and stress‑free

Work Location

• Location: New York City

• Work model: Hybrid

• In‑office expectation: 3-4 days per week

• Travel expectation: Occasional (30%) travel for events, conferences, partnerships, and on‑site production

To learn more about Norm, visit our website.