Senior External Communication & Leadership Strategist

Apex Systems; Charlotte (NC); In loco; USD 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical, dental, vision, life, and 401

ESPP and 401K with company match

HSA

EAP with counseling

Corporate discounts

Certification discounts

Career coaching

Descrizione del lavoro

Everforth Apex in Charlotte, NC seeks a Senior Digital Content & AI Search Strategist to develop external authority across search and AI recommendations. You will translate first‑party data into compelling external narratives and guide differentiated, non‑commodity content creation.

You will collaborate with business leaders and analytics teams to turn data into media-ready insights, manage information accuracy, and expand brand discoverability across digital channels and partnerships.

Competenze

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, Information Science, or equivalent.
• 5+ years in digital strategy, SEO, digital marketing, website optimization, content strategy or related disciplines.
• Strong knowledge of search optimization, analytics, and AI-powered search experiences.

Mansioni

• Deliver external authority strategy to strengthen presence across search and AI recommendations.
• Identify earned media opportunities with business leaders for timely story angles and insights.
• Guide creation of differentiated, non-commodity content using first‑party research, expert interviews, and practical guidance.
• Translate first‑party data into external narratives and collaborate with analytics to produce media-ready insights and reports.
• Coordinate communications on reputation and information-accuracy across digital platforms.
• Work with sponsorship and digital teams to convert events and partnerships into authoritative content and external signals.

Conoscenze

Digital strategy

SEO

Digital marketing

Content strategy

Web analytics

AEO concepts

First‑party data storytelling

Formazione

Bachelor's degree in Marketing/Communications/Digital Media or related field

Strumenti

Excel

PowerPoint

Adobe Analytics

Descrizione del lavoro

Senior Digital Content & AI Search Strategist

Job#: 3058257

Role Overview

Location: Charlotte, NC

The Senior Digital Content & AI Search Strategist will develop and execute the external authority strategy, strengthening presence and credibility across third‑party sources that influence traditional search and AI‑generated recommendations. This professional will partner with business leaders and subject‑matter experts to identify earned‑media opportunities and guide the creation of highly differentiated, non‑commodity content. The role requires translating first‑party data into compelling external narratives and managing reputation or information‑accuracy responses across digital and AI platforms.

Key Responsibilities

• Deliver the external authority strategy by developing the communications approach to strengthen presence and credibility across search and AI‑generated recommendations.
• Identify earned‑media and thought‑leadership opportunities, partnering with business leaders to develop timely story angles, commentary, and proprietary insights.
• Guide the creation of differentiated, non‑commodity content, identifying perspectives the organization can own, including first‑party research, expert interviews, and practical guidance.
• Translate first‑party data into compelling external narratives, working with analytics and optimization teams to turn data into media‑ready insights, reports, and story angles.
• Partner on reputation and information‑accuracy issues, coordinating communications responses when platforms surface outdated, conflicting, or off‑brand information.
• Collaborate with sponsorship and digital teams to transform sponsored events and partnerships into authoritative content, brand mentions, and external signals that increase discoverability.

Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, Digital Media, Information Science, or a related field, or an equivalent combination of education, training, and experience.

Experience: Five or more years of experience in digital strategy, search engine optimization, digital marketing, website optimization, content strategy, user experience, or related disciplines.

Technical Skills: Strong knowledge of search optimization, digital marketing, web analytics, content optimization, and emerging AI‑powered search experiences, including an understanding of how content is discovered and surfaced. Proficiency with Excel and PowerPoint for analyzing performance data and creating strategic recommendations is required.

Experience using Adobe Analytics or other digital analytics platforms.

Familiarity with generative AI platforms, AI‑powered search experiences, and Answer Engine Optimization (AEO) concepts.

Experience working with external agencies or vendor partners.

Financial services or highly regulated industry experience.

Employer Overview

Everforth Apex is a world‑class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing® in Talent Satisfaction in the United States and Great Place to Work® in the United Kingdom and Mexico.

Benefits

• Medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection.
• ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure.
• HSA (Health Savings Account on the HDHP plan).
• SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
• Corporate discount savings program and other discounts.
• On‑demand training program, access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA.
• Dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach.

Equal Opportunity

Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.

Accommodations

If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228. Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.

Additional Information

UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex Systems.

© 2026 Everforth, Inc. All rights reserved.

Everforth Apex Systems is part of the Commercial Segment of Everforth, Inc.

NYSE: EFOR

4400 Cox Road

Suite 200

Glen Allen, Virginia 23060