Events Marketing Manager

Stratasys; Minnesota; On-site; USD 90,000 - 130,000; Full time

Job summary

Stratasys North America is seeking an experienced Events Program Manager to lead the planning and execution of major marketing events, tradeshows, and experiential programs across the region. You will partner with marketing leadership, sales, and product teams to drive attendance, pipeline, and brand impact.

The role requires 8+ years of event management experience, strong budgeting, vendor management, and cross-functional collaboration, with travel ~25%.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 8+ years in planning, managing, and executing marketing events.
• Experience managing custom-built exhibit programs through exhibit houses and external vendors.
• Experience managing event budgets, forecasting expenses, and delivering programs within budget expectations.
• Strong project management and organizational skills.
• Experience collaborating with cross-functional stakeholders, vendors, and external partners without direct authority.
• Willingness to travel approximately 25% and work extended hours or weekends as business needs require.

Responsibilities

• Develop and manage the annual events calendar and execution plans in partnership with marketing leadership and sales teams.
• Coordinate timelines, deliverables, resources, and cross-functional dependencies for major industry tradeshows, conferences, symposiums, roadshows, customer events, and virtual programs.
• Ensure all events align with company objectives, target audiences, and strategic marketing initiatives.
• Develop event budgets and support annual planning activities.
• Track committed and actual event expenses, maintain forecasts, and identify budget variances.
• Recommend adjustments and optimization opportunities to maximize return on marketing investment.
• Manage large-scale custom tradeshow exhibits and booth environments through exhibit house partnerships.
• Oversee event design, creative development, fabrication, approvals, installation, execution, and dismantling activities.
• Manage smaller tradeshow programs, regional events, displays, and event kits while maintaining a consistent brand presence.
• Lead relationships with exhibit houses, event organizers, logistics providers, venues, general contractors, and other suppliers.
• Manage vendor selection, contract negotiations, project deliverables, and performance expectations.
• Ensure all external partners deliver against quality, timeline, budget, and service requirements.
• Manage event logistics including shipping, booth materials, product displays, giveaways, scheduling, staffing, installation, and on-site operations.
• Coordinate with venues, contractors, and internal stakeholders to ensure seamless event execution.
• Anticipate risks, resolve issues proactively, and ensure compliance with venue requirements, labor regulations, and event standards.
• Partner with Sales, Product Marketing, Application Engineering, reseller partners, and marketing teams to align event objectives and messaging.
• Lead event readiness reviews, staffing plans, engagement strategies, and promotional activities.
• Execute programs designed to drive attendance, booth traffic, customer engagement, lead generation, and pipeline growth.
• Track attendance, engagement metrics, lead generation, lead quality, budget performance, and pipeline contribution.
• Deliver post-event reports, quarterly business reviews, annual performance summaries, and strategic recommendations.
• Continuously improve processes, workflows, and event effectiveness through lessons learned and best-practice implementation.
• Manage inventory and logistics associated with printers, printed samples, exhibit materials, and demonstration equipment used at events.

Skills

Vendor management

Project management

Communication

Negotiation

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing/Communications

Tools

Salesforce

Job description

Stratasys is a world leader in 3D printingStratasys is leading the global shift to additive manufacturing with innovative 3D printing solutions for industries such as aerospace, automotive, consumer products, healthcare, dental, and education. Through smart and connected 3D printers, polymer materials, a software ecosystem, and parts on demand, Stratasys solutions deliver competitive advantages at every stage in the product value chain. The world's leading organizations turn to Stratasys to transform product design, bring agility to manufacturing and supply chains, and improve patient care.

What You Will Be Doing

North American Events Program Management

• Develop and manage the annual events calendar and execution plans in partnership with marketing leadership and sales teams.
• Coordinate timelines, deliverables, resources, and cross-functional dependencies for major industry tradeshows, conferences, symposiums, roadshows, customer events, and virtual programs.
• Ensure all events align with company objectives, target audiences, and strategic marketing initiatives.
  

Event Budgeting and Financial Management

• Develop event budgets and support annual planning activities.
• Track committed and actual event expenses, maintain forecasts, and identify budget variances.
• Recommend adjustments and optimization opportunities to maximize return on marketing investment.
  

Trade Shows And Custom-Built Exhibits

• Manage large-scale custom tradeshow exhibits and booth environments through exhibit house partnerships.
• Oversee event design, creative development, fabrication, approvals, installation, execution, and dismantling activities.
• Manage smaller tradeshow programs, regional events, displays, and event kits while maintaining a consistent brand presence.
  

Vendor, Contract, and External Partner Management

• Lead relationships with exhibit houses, event organizers, logistics providers, venues, general contractors, and other suppliers.
• Manage vendor selection, contract negotiations, project deliverables, and performance expectations.
• Ensure all external partners deliver against quality, timeline, budget, and service requirements.
  

End-to-End Event Execution and Compliance

• Manage event logistics including shipping, booth materials, product displays, giveaways, scheduling, staffing, installation, and on-site operations.
• Coordinate with venues, contractors, and internal stakeholders to ensure seamless event execution.
• Anticipate risks, resolve issues proactively, and ensure compliance with venue requirements, labor regulations, and event standards.
  

Cross-Functional Readiness and Demand Generation

• Partner with Sales, Product Marketing, Application Engineering, reseller partners, and marketing teams to align event objectives and messaging.
• Lead event readiness reviews, staffing plans, engagement strategies, and promotional activities.
• Execute programs designed to drive attendance, booth traffic, customer engagement, lead generation, and pipeline growth.
  

Performance Reporting and Continuous Improvement

• Track attendance, engagement metrics, lead generation, lead quality, budget performance, and pipeline contribution.
• Deliver post-event reports, quarterly business reviews, annual performance summaries, and strategic recommendations.
• Continuously improve processes, workflows, and event effectiveness through lessons learned and best-practice implementation.
• Manage inventory and logistics associated with printers, printed samples, exhibit materials, and demonstration equipment used at events.
  

Must Have For This Role

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 8+ years of experience planning, managing, and executing marketing events, tradeshows, or experiential programs.
• Demonstrated experience managing custom-built exhibit programs through exhibit houses and external vendors.
• Experience managing event budgets, forecasting expenses, and delivering programs within budget expectations.
• Strong project management and organizational skills with the ability to coordinate multiple events simultaneously.
• Experience collaborating with cross-functional stakeholders, vendors, and external partners without direct authority.
• Strong communication, negotiation, and vendor management skills.
• Willingness to travel approximately 25% and work extended hours or weekends as business needs require.
  

Preferred Qualifications

• Experience supporting manufacturing, industrial technology, OEM, software, or other complex B2B industries.
• Experience utilizing CRM platforms such as Salesforce for lead management and event performance reporting.
• Experience measuring event success through demand generation metrics, pipeline contribution, and marketing ROI.
• Experience supporting multiple product lines, technologies, or business units within a global organization.
• Familiarity with additive manufacturing, advanced manufacturing, or industrial technology markets.
  

Travel Required: Approximately 25%

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. Stratasys will provide reasonable accommodations for qualified individuals with disabilities. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and complete the required employment eligibility verification form upon hire.

Stratasys is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their protected Veteran or disabled status and will not be discriminated against because of race, color, religion, sex, age, disability, military status, national origin, or any other characteristic protected under federal, state, or local law.