Senior Events Architect — AI & B2B Tech (Hybrid)

F5; Washington; On-site; USD 93,000 - 140,000; Full time

Job summary

F5 is seeking an Events Specialist to lead the planning, production, and end-to-end execution of high-impact marketing events, conferences, and major industry trade shows with a key focus on AI-centric events. You will translate marketing strategy into live, digital, and hybrid experiences that increase brand visibility, drive audience engagement, and accelerate the sales pipeline.

As a self-driven event leader, you will manage cross-functional workstreams, budgets in Uptempo, and on-site

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, Hospitality, or equivalent practical experience.
• Experience: 5+ years of progressive experience in event planning and project management, preferably within an enterprise B2B technology or SaaS organization.
• Platform Proficiency: Demonstrated hands-on experience utilizing Salesforce, Marketo, and Uptempo, alongside enterprise event registration, badge scanning, and attendee mobile app platforms.
• Track Record: Proven success leading complex, multi-day marketing events, large trade show booth presences, and cross-functional campaigns from strategy to execution.
• Vendor Negotiation: Demonstrated experience managing RFP processes, negotiating master services agreements, and directing agency and production teams.
• Travel Flexibility: Ability and willingness to travel approximately 20% to 30% domestically and internationally for venue site inspections, vendor meetings, and on-site event execution.

Responsibilities

• End-to-End Event Project Management: Lead the planning and execution of large-scale marketing events, trade shows, and customer experiences from inception through post-event wrap-up, ensuring alignment with brand standards and strategic business objectives.
• Timeline & Financial Governance: Develop and maintain detailed project plans, critical-path workback schedules, and milestone trackers. Manage comprehensive program budgets in Uptempo, tracking spend, purchase orders, accruals, and final reconciliations to maintain strict fiscal governance.
• Cross-Functional Alignment: Collaborate closely with Product Marketing, Field Marketing, Demand Generation, Creative Services, and Sales teams to develop compelling event themes, content programming, targeted promotions, and account-based attendee acquisition plans.
• Vendor & Production Management: Source, negotiate, and manage third-party vendors and agencies—including exhibit production houses, audio-visual/staging teams, venue contacts, caterers, and transportation providers—ensuring high service delivery and cost efficiency.
• Sponsorship & Expo Execution: Oversee booth properties, demo station technical setups, turn-key partner deliverables, and on-site brand installations to maximize attendee flow, engagement, and brand impact.
• Lead Tracking & ROI Reporting: Establish on-site lead qualification protocols and partner with Sales Enablement to ensure timely SLA handoffs. Consistently analyze attendee feedback, session attendance, and pipeline influence to evaluate ROI and drive continuous improvement.
• Perform other related duties and special event assignments as required.

Skills

Technical Acumen

Project Management

Critical Reasoning

Partnership & Stakeholder Influence

Communication Excellence

Initiative & Adaptability

Education

Bachelor’s degree in Marketing, Communications, Business Administration, Hospitality, or equivalent

Tools

Salesforce

Marketo

Uptempo

Job description

F5 is seeking an Events Specialist to lead the planning, production, and end-to-end execution of high-impact marketing events, conferences, and major industry trade shows with a key focus on AI-centric events. You will translate marketing strategy into live, digital, and hybrid experiences that increase brand visibility, drive audience engagement, and accelerate the sales pipeline.

As a self-driven event leader, you will manage cross-functional workstreams, budgets in Uptempo, and on-site