Events Specialist

F5 Networks Australia; Seattle (WA); On-site; USD 70,000 - 110,000; Full time

Job summary

F5 Networks Australia is seeking an Events Specialist to lead planning, production, and execution of high-impact marketing events, conferences, and major trade shows with a focus on AI-centric experiences.

You will orchestrate cross-functional workstreams, manage program budgets in Uptempo, and drive ROI through on-site lead tracking and collaboration with Sales teams.

Qualifications

• Bachelor's degree in Marketing or Communications.
• Experience in enterprise event marketing.
• Strong cross-functional collaboration and stakeholder management.

Responsibilities

• Lead end-to-end planning and execution of large-scale events.
• Manage budgets, timelines, and governance across programs.
• Collaborate with Product Marketing, Field Marketing, Demand Generation, Creative Services, and Sales.
• Source, negotiate, and manage vendors and production teams.
• Oversee sponsorships, expo setups, and on-site branding.
• Establish on-site lead qualification protocols and ROI tracking.
• Perform other related duties as required.

Skills

Technical Acumen

Project Management

Critical Reasoning

Partnership & Influence

Communication Excellence

Initiative & Adaptability

Education

Bachelor's degree in Marketing/Communications

Tools

Marketo

Salesforce

Uptempo

Mobile Apps

Job description

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

*** This position is located in Seattle, WA or San Jose, CA and requires in-office attendance ***

Position Summary

The Events Specialist is an integral member of the F5 Global Events team, responsible for leading the planning, production, and end-to-end execution of high-impact marketing events, conferences, and major industry trade shows, with a key focus on AI-centric events. This role translates marketing strategy and business goals into memorable live, digital, and hybrid event experiences that increase brand visibility, drive audience engagement, and accelerate the sales pipeline.

As a self-driven, detail-oriented event leader, you will orchestrate complex cross-functional workstreams, manage robust program financials, and make sound, pragmatic decisions in fast-evolving environments. We are seeking a professional who brings creative ideas and best practices from prior experiences to innovate our event strategy. The ideal candidate will possess a holistic view of the event landscape, from core programming to ancillary activities, and demonstrate the leadership to guide stakeholders and make decisive, well-reasoned judgments.

You bring deep operational discipline, creative problem-solving skills, and fluency across modern marketing technologies to deliver seamless, world-class experiences for global audiences.

Primary Responsibilities

• End-to-End Event Project Management: Lead the planning and execution of large-scale marketing events, trade shows, and customer experiences from inception through post-event wrap-up, ensuring alignment with brand standards and strategic business objectives.
• Timeline & Financial Governance: Develop and maintain detailed project plans, critical-path workback schedules, and milestone trackers. Manage comprehensive program budgets in Uptempo, tracking spend, purchase orders, accruals, and final reconciliations to maintain strict fiscal governance.
• Cross-Functional Alignment: Collaborate closely with Product Marketing, Field Marketing, Demand Generation, Creative Services, and Sales teams to develop compelling event themes, content programming, targeted promotions, and account-based attendee acquisition plans.
• Vendor & Production Management: Source, negotiate, and manage third-party vendors and agencies-including exhibit production houses, audio-visual/staging teams, venue contacts, caterers, and transportation providers-ensuring high service delivery and cost efficiency.
• Sponsorship & Expo Execution: Oversee booth properties, demo station technical setups, turn-key partner deliverables, and on-site brand installations to maximize attendee flow, engagement, and brand impact.
• Lead Tracking & ROI Reporting: Establish on-site lead qualification protocols and partner with Sales Enablement to ensure timely SLA handoffs. Consistently analyze attendee feedback, session attendance, and pipeline influence to evaluate ROI and drive continuous improvement.
• Perform other related duties and special event assignments as required.

Knowledge, Skills, and Abilities

• Technical Acumen: Deep understanding of the enterprise event marketing ecosystem. Strong working knowledge of marketing automation (Marketo), CRM (Salesforce), financial/budget management tools (Uptempo), and modern event registration and mobile app technologies.
• Project Management & Organization: Exceptional project governance and multitasking abilities; demonstrated capability to steer multiple competing workstreams simultaneously without sacrificing quality or missing milestones.
• Critical Reasoning & Problem Solving: Strong analytical skills and pragmatic judgment. Able to assess ambiguous situations, anticipate risks, formulate contingency plans, and make sound operational decisions under pressure.
• Partnership & Stakeholder Influence: Exceptional relationship-building skills across matrixed, cross-functional, and global teams. Confident engaging and aligning with senior leadership, account executives, and key external partners.
• Communication Excellence: Outstanding written, verbal, and presentation skills; able to convey complex event logistics, program briefs, and metrics clearly and concisely to diverse internal and external audiences.
• Initiative & Adaptability: Highly proactive, curious, and resilient. Embraces evolving business priorities and implements creative solutions to enhance processes and event experiences.

Qualifications

• Education: Bachelor's degree in Marketing, Communicati