Senior Enterprise SEO & GEO Lead

Paychex; West Palm Beach (FL); On-site; USD 109,000 - 142,000; Full time

Benefits offered by this job

Medical coverage

401(k) + employer match

Tuition reimbursement

Job summary

Paychex is seeking a senior leader to own the organic performance of paychex.com and Paychex WORX, guiding SEO and GEO strategies and driving lead generation through search and content.

You will recruit and develop the team, collaborate with designers and developers, and report on key metrics. The role offers a transparent compensation range and comprehensive benefits for full-time employees in the United States.

Qualifications

• Bachelor's Degree in a related field is required.
• 5 years of experience in managing an enterprise SEO program.
• Strong SEO and data analysis background.
• Direct experience with enterprise SEO platforms.
• Excellent collaboration and team building skills.
• Experience managing external agencies.
• Experience managing people.
• Communication preferred.
• Knowledge of Google Analytics and keyword research preferred.

Responsibilities

• Develops overall SEO and GEO strategies for Paychex websites; collaborates with Digital Marketing Manager to drive SEO/GEO strategy and business plans for lead generation efforts.
• Oversees and implements localization efforts to increase Paychex web presence for regional searches.
• Develops editorial calendar to drive inbound traffic.
• Oversees publishing efforts on Paychex WORX and coordinates content efforts with the Demand Gen team.
• Ensures Paychex keeps pace with industry-wide SEO and GEO trends and developments.
• Develops and generates weekly and monthly reporting for all primary organic search metrics, goals tracking, and online lead generation activities to ensure ROI and search marketing goals are met.
• Collaborates with designers, writers, and developers to coordinate and perform website optimization through design, content, structure, and site architecture recommendations.
• Recruits, selects, hires, and evaluates the performance of personnel to ensure all department needs are handled appropriately.

Skills

Enterprise SEO

Data analysis

Google Analytics

Keyword research

Team leadership

Communication

Project management

Education

Bachelor's Degree in related field

Tools

Enterprise SEO platforms

Google Analytics

Job description

Paychex is seeking a senior leader to own the organic performance of paychex.com and Paychex WORX, guiding SEO and GEO strategies and driving lead generation through search and content.

You will recruit and develop the team, collaborate with designers and developers, and report on key metrics. The role offers a transparent compensation range and comprehensive benefits for full-time employees in the United States.