Senior Enterprise SEO & GEO Lead

Paychex; Tempe (AZ); On-site; USD 109,000 - 142,000; Full time

Benefits offered by this job

Health benefits

401(k) + employer match

Tuition reimbursement

Paid time off

Job summary

Paychex seeks an experienced Head of SEO to lead a team of SEO analysts and editorial managers, owning the organic performance of paychex.com and Paychex WORX. You will drive SEO/GEO strategy, localization efforts, and content programs to increase inbound traffic and ROI.

Partnering with Digital Marketing, design, and development, you will report on metrics, recruit and mentor staff, and oversee cross-functional initiatives that align with business goals.

Qualifications

• Bachelor's degree in a related field is required.
• 5+ years of experience managing an enterprise SEO program.
• Strong SEO and data analytics background.
• Experience with enterprise SEO platforms and agencies.
• Excellent collaboration and team-building skills.

Responsibilities

• Develops and executes SEO and GEO strategies for Paychex websites.
• Oversees localization efforts to enhance regional search presence.
• Creates editorial calendars to drive inbound traffic.
• Oversees publishing on Paychex WORX and coordinates content with Demand Gen.
• Generates weekly/monthly reporting on organic metrics and ROI.
• Leads recruitment, coaching, and staff development for the department.

Skills

SEO strategy

Data analysis

Team leadership

Collaboration

Communication

Google Analytics

Keyword research

Enterprise SEO

Project management

Agency management

Education

Bachelor's Degree in related field

Tools

SEO platforms

Job description

Paychex seeks an experienced Head of SEO to lead a team of SEO analysts and editorial managers, owning the organic performance of paychex.com and Paychex WORX. You will drive SEO/GEO strategy, localization efforts, and content programs to increase inbound traffic and ROI.

Partnering with Digital Marketing, design, and development, you will report on metrics, recruit and mentor staff, and oversee cross-functional initiatives that align with business goals.